Image ad formats

• persona — who is holding it (age, look, vibe)
• caption — the on-screen caption in their voice, ≤ 12 words
• setting — where the selfie is taken

• persona — a woman in her late 20s with freckles and a messy bun, oversized cream sweater
• caption — 3 weeks of this serum and my skin finally glows
• setting — her small sunlit bathroom

{
 "ad_type": "authentic UGC selfie photo used as a paid social ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a woman in her late 20s with freckles and a messy bun, oversized cream sweater takes a front-camera selfie in her small sunlit bathroom, holding a frosted amber glass dropper bottle labelled 'LUMEN' with a gold cap up beside their face at chest height, genuinely pleased, mid-laugh, looking into the lens",
 "text_elements": [
  {
   "text": "3 weeks of this serum and my skin finally glows",
   "role": "native short-video caption",
   "position": "upper third, centred, over the photo",
   "style": "white rounded-rectangle caption boxes with black text in the platform's default caption font, two lines max, slight tilt none"
  }
 ],
 "camera": "front-facing phone camera at arm's length, slight wide-angle distortion, 26mm equivalent, eye level",
 "lighting": "window daylight from one side, a little uneven, real skin texture, no studio fill",
 "realism": "visible pores, stray hairs, a slightly messy background with everyday objects, mild phone-sensor noise, not retouched",
 "brand": "Lumen Skin appears only on the product label, legible and correct",
 "color_palette": "natural, true-to-life; amber #E39B3A, blush #F6D9CF, espresso #3B2A22 only on the product",
 "mood": "candid, excited, trustworthy",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Lumen Skin, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no professional lighting look, no perfect symmetry, no stock-photo smile"
}

• scene — the everyday moment photographed
• scribble — the handwritten marker annotation, ≤ 8 words
• arrow_target — what the red arrow points at

• scene — a golden retriever sitting perfectly still and staring at a treat pouch on a kitchen counter
• scribble — he has NEVER sat this still
• arrow_target — the dog's intense stare

{
 "ad_type": "deliberately ugly, lo-fi smartphone photo with crude red marker annotations, run as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a golden retriever sitting perfectly still and staring at a treat pouch on a kitchen counter, shot quickly on a phone with the product a kraft stand-up pouch labelled 'PAWSOME' with a paw window showing dried chicken strips clearly visible",
 "text_elements": [
  {
   "text": "he has NEVER sat this still",
   "role": "hand-scrawled note",
   "position": "upper half, slightly crooked",
   "style": "thick red felt-tip handwriting drawn over the photo, imperfect letters, as if added in a phone markup tool"
  }
 ],
 "annotations": "one crude red hand-drawn arrow from the note to the dog's intense stare, one sloppy red circle around it",
 "camera": "tilted 8 degrees, slightly off-centre framing, a thumb edge barely visible in one corner",
 "lighting": "overhead kitchen or room lighting with a mild flash hotspot",
 "realism": "slight motion softness, JPEG compression, cluttered but real background",
 "brand": "Pawsome only on the product itself",
 "mood": "raw, honest, 'a friend sent me this'",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no polished studio look, no neat typography"
}

• top_text — the old way / the pain, ≤ 8 words
• bottom_text — the new way with {brand}, ≤ 8 words
• character — an original, non-celebrity character reacting

• top_text — Doing receipts in a spreadsheet at 1am
• bottom_text — Snapping them with Ledgerly
• character — a thirty-something freelancer with glasses and a denim shirt

{
 "ad_type": "classic two-panel reaction meme used as a social ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed), split into two stacked panels of equal height with a thin white gutter",
 "panels": [
  {
   "image": "a thirty-something freelancer with glasses and a denim shirt recoiling in disgust, hand raised as if refusing, plain background",
   "caption": "Doing receipts in a spreadsheet at 1am"
  },
  {
   "image": "the same a thirty-something freelancer with glasses and a denim shirt pointing approvingly and grinning, same background",
   "caption": "Snapping them with Ledgerly"
  }
 ],
 "text_elements": [
  {
   "text": "Doing receipts in a spreadsheet at 1am",
   "role": "top panel caption",
   "position": "right half of the top panel, beside the character",
   "style": "bold black sans on white, meme-simple"
  },
  {
   "text": "Snapping them with Ledgerly",
   "role": "bottom panel caption",
   "position": "right half of the bottom panel",
   "style": "bold black sans on white, meme-simple"
  }
 ],
 "consistency": "identical character, outfit and framing in both panels; only the expression and gesture change",
 "brand": "Ledgerly named only in the bottom caption",
 "style": "photographic, meme-template composition, slightly flat lighting",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Ledgerly, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real famous person, no recognisable existing meme photo"
}

• problem_shot — the pain, photographed tight
• headline — names the pain in their words, ≤ 7 words
• subline — the relief, ≤ 10 words

• problem_shot — a person wincing as they bite into an ice-cold popsicle, teeth sensitivity visible in the grimace
• headline — Cold drinks shouldn't hurt.
• subline — Gentle sensitivity care, same-week appointments

{
 "ad_type": "macro problem close-up photograph with a sharp headline",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": {
  "top_28_percent": "clean solid band in sky blue #4FB3E8, sunshine #FFD35C, white #FFFFFF (darkest colour) holding the headline",
  "middle": "the macro photo",
  "bottom_15_percent": "subline and small brand mark"
 },
 "scene": "a person wincing as they bite into an ice-cold popsicle, teeth sensitivity visible in the grimace, filling the frame, shallow depth of field, unflinching",
 "text_elements": [
  {
   "text": "Cold drinks shouldn't hurt.",
   "role": "headline",
   "position": "top band, left aligned with generous margin",
   "style": "friendly rounded sans, very large, high contrast"
  },
  {
   "text": "Gentle sensitivity care, same-week appointments",
   "role": "subline",
   "position": "bottom band",
   "style": "friendly rounded sans, medium"
  },
  {
   "text": "Brightside Dental",
   "role": "brand mark",
   "position": "bottom right corner",
   "style": "small wordmark"
  }
 ],
 "camera": "100mm macro, f/2.8, razor-thin focus plane on the key detail",
 "lighting": "hard side light that exaggerates texture",
 "mood": "uncomfortable, relatable, urgent",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Brightside Dental, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• moments — four distinct moments with the product
• headline — one line tying them together, ≤ 7 words

• moments — top-left: a surfer cracking a can at the beach at sunrise; top-right: a desk with a laptop and the can at 2pm; bottom-left: a hiker pulling it from a backpack; bottom-right: two friends clinking cans on a porch
• headline — Your 2pm. Anywhere.

{
 "ad_type": "2x2 photo grid collage ad with a centred headline badge",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed), four equal photo tiles separated by 12px sand #D8C3A5, ocean teal #1F6F78, black #111111 gutters",
 "tiles": "top-left: a surfer cracking a can at the beach at sunrise; top-right: a desk with a laptop and the can at 2pm; bottom-left: a hiker pulling it from a backpack; bottom-right: two friends clinking cans on a porch",
 "text_elements": [
  {
   "text": "Your 2pm. Anywhere.",
   "role": "headline badge",
   "position": "exact centre, overlapping all four tiles",
   "style": "retro surf-poster display type on a solid rounded pill in the brand's primary colour, white text"
  }
 ],
 "consistency": "the same product appears in every tile, correct label each time; tiles share one colour grade",
 "camera": "mixed candid phone and lifestyle angles, all natural light",
 "brand": "Driftwood Coffee on the product in each tile and in the badge only if it fits naturally",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Driftwood Coffee, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• scene — the real moment of use
• headline — the feeling, ≤ 6 words
• cta — call to action, ≤ 3 words

• scene — a Sunday morning reading nook, a woman in a linen robe curled up with a book as rain streaks the window, the candle lit on the side table
• headline — Stay in on purpose.
• cta — Shop Cedar & Fig

{
 "ad_type": "editorial lifestyle photograph with a restrained headline",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a Sunday morning reading nook, a woman in a linen robe curled up with a book as rain streaks the window, the candle lit on the side table, an amber glass candle labelled 'KINFOLK — Cedar & Fig', lit, with a soft flame naturally in frame, not posed toward camera",
 "layout": "subject in the lower two-thirds; calm negative space in the top third for the headline",
 "text_elements": [
  {
   "text": "Stay in on purpose.",
   "role": "headline",
   "position": "top third, centred",
   "style": "warm humanist serif, large, colour chosen for contrast with the scene"
  },
  {
   "text": "Shop Cedar & Fig",
   "role": "CTA",
   "position": "bottom centre",
   "style": "small pill button in the brand primary colour"
  }
 ],
 "camera": "35mm, f/2, eye level, editorial magazine framing",
 "lighting": "golden-hour or soft window light, warm and real",
 "color_palette": "scene graded to harmonise with terracotta #C0643F, linen #EFE7DA, olive #5B6B3A",
 "mood": "calm, desirable, lived-in",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Kinfolk Candles, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• headline — the contrast, ≤ 6 words
• them_label — the old way label
• them_bullets — the old way's pains the facts support, one per line (2–5)
• us_label — {brand} label
• us_bullets — matching wins the facts support, same count (2–5)

• headline — Your CRM vs. Northwind
• them_label — SPREADSHEET CRM
• them_bullets — Logging calls by hand Deals lost in tabs Friday pipeline panic No idea who followed up
• us_label — NORTHWIND
• us_bullets — Calls log themselves Every deal on one board Pipeline ready by 9am Nudges before deals go cold

{
 "ad_type": "US vs THEM vertical split-screen comparison ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), one frame split by a single straight vertical seam at exactly 50%",
 "layout": {
  "top_18_percent": "full-width headline band",
  "left_half": "the old way: desaturated, cluttered, cool light",
  "right_half": "Northwind: bright, clean, warm light, brand colours",
  "rows": "four comparison rows per side aligned across the seam, each row one line"
 },
 "text_elements": [
  {
   "text": "Your CRM vs. Northwind",
   "role": "headline",
   "position": "top band, centred",
   "style": "confident grotesk sans (like Inter Display), heavy for headlines, heavy, large"
  },
  {
   "text": "SPREADSHEET CRM",
   "role": "left column label",
   "position": "top of left half",
   "style": "grey, uppercase"
  },
  {
   "text": "Logging calls by hand\nDeals lost in tabs\nFriday pipeline panic\nNo idea who followed up",
   "role": "left bullets, each prefixed with a red ✕",
   "position": "left half, stacked",
   "style": "medium grey sans"
  },
  {
   "text": "NORTHWIND",
   "role": "right column label",
   "position": "top of right half",
   "style": "brand primary colour, uppercase"
  },
  {
   "text": "Calls log themselves\nEvery deal on one board\nPipeline ready by 9am\nNudges before deals go cold",
   "role": "right bullets, each prefixed with a green ✓",
   "position": "right half, stacked",
   "style": "bold dark sans"
  }
 ],
 "props": "left: a messy desk with sticky notes, a tangled phone charger and a cold coffee; right: a laptop showing a tidy pipeline board with deal cards in columns alone on a clean surface",
 "lighting": "left hard cool overhead; right soft warm window light; no light bleeds across the seam",
 "color_palette": "left desaturated greys; right electric blue #2F6BFF, ink #0E1330, white #FFFFFF, signal orange #FF7A1A",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Northwind, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no colour bleeding across the centre seam, no uneven row alignment"
}

• stats — stat callouts the facts support, one per line (2–5), number + 2–4 words
• headline — ≤ 6 words

• headline — One scoop. Four wins.
• stats — 137x the antioxidants of green tea 70 mg calm caffeine Zero sugar 30 servings per tin

{
 "ad_type": "product hero with radial hand-drawn arrow stat callouts",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "layout": "a matte forest-green tin labelled 'VERDE' with a bamboo whisk and a small bowl of frothy bright-green matcha centred on a soft studio gradient in the brand's light colour; four curved hand-drawn arrows radiate from four sides to the product; headline across the top",
 "text_elements": [
  {
   "text": "One scoop. Four wins.",
   "role": "headline",
   "position": "top centre",
   "style": "elegant high-contrast serif headlines, clean sans body, bold"
  },
  {
   "text": "137x the antioxidants of green tea\n70 mg calm caffeine\nZero sugar\n30 servings per tin",
   "role": "four callouts, one at the tail of each arrow (top-left, top-right, bottom-left, bottom-right)",
   "position": "around the product",
   "style": "handwritten marker lettering, dark ink, the number emphasised"
  }
 ],
 "arrows": "four loose, curved, hand-drawn arrows in dark marker, each ending at a different part of the product",
 "lighting": "soft top-left key light, gentle floor shadow, product label crisp",
 "stickers": "one small circular sticker badge on the product corner in the accent colour, no text",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Verde Matcha, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no straight vector arrows"
}

• before — the before state
• after — the after state
• before_label — short label
• after_label — short label
• headline — ≤ 6 words

• before — a small apartment living room: laundry on the sofa, pizza box on the coffee table, dusty floor
• after — the same living room spotless, cushions plumped, a vase of tulips, a phone on the table showing a mint-green 'Clean booked' screen
• before_label — SUNDAY 9AM
• after_label — SUNDAY 1PM
• headline — Two taps. Whole Sunday back.

{
 "ad_type": "before and after horizontal split transformation ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), top half BEFORE, bottom half AFTER, separated by a thin white line with a small circular arrow badge in the brand colour",
 "scenes": {
  "before": "a small apartment living room: laundry on the sofa, pizza box on the coffee table, dusty floor",
  "after": "the same living room spotless, cushions plumped, a vase of tulips, a phone on the table showing a mint-green 'Clean booked' screen"
 },
 "consistency": "the same space, the same camera position, angle and lens in both halves — only the state changes",
 "text_elements": [
  {
   "text": "Two taps. Whole Sunday back.",
   "role": "headline",
   "position": "very top, over the before image on a dark translucent strip",
   "style": "rounded geometric sans (like Circular), bold for headlines, bold, white"
  },
  {
   "text": "SUNDAY 9AM",
   "role": "label",
   "position": "bottom-left of the before half",
   "style": "small white caps on a black tag"
  },
  {
   "text": "SUNDAY 1PM",
   "role": "label",
   "position": "bottom-left of the after half",
   "style": "small white caps on a brand-colour tag"
  }
 ],
 "lighting": "before: flat dim evening light; after: bright morning daylight",
 "brand": "Tidy visible only on the phone screen or product in the after half",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Tidy, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no change in room layout between halves"
}

• person — who
• before — their before state
• after — their after state
• caption — native caption, ≤ 10 words

• person — a man in his mid-30s with a short beard
• before — slouched posture, loose grey t-shirt, tired face
• after — standing tall, fitted black tee, visibly stronger shoulders, confident grin
• caption — 6 months of real coaching at Iron & Oak

{
 "ad_type": "UGC mirror-selfie before and after progress post",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), two mirror selfies side by side (left BEFORE, right AFTER), same mirror and room",
 "scene": "a man in his mid-30s with a short beard holding a phone in a bathroom or bedroom mirror; left: slouched posture, loose grey t-shirt, tired face; right: standing tall, fitted black tee, visibly stronger shoulders, confident grin",
 "text_elements": [
  {
   "text": "6 months of real coaching at Iron & Oak",
   "role": "native caption",
   "position": "top centre across both photos",
   "style": "white text with subtle black outline, social caption font"
  },
  {
   "text": "before",
   "role": "tiny label",
   "position": "bottom of left photo",
   "style": "lowercase white"
  },
  {
   "text": "after",
   "role": "tiny label",
   "position": "bottom of right photo",
   "style": "lowercase white"
  }
 ],
 "consistency": "exact same face, identity, hairline and tattoos in both photos; same room props; natural progress, not a new person",
 "realism": "phone-camera quality, fingerprints on the mirror, real skin and body texture",
 "brand": "Iron & Oak Fitness on a gym bag or t-shirt in the after photo",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Iron & Oak Fitness, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no exaggerated or impossible body change, no second phone"
}

• callouts — labels for real parts the facts support (2–5), 2–5 words each
• headline — ≤ 6 words

• headline — Built for mile 20.
• callouts — Supercritical foam midsole Breathable knit upper Heel lock collar Rubber where you land

{
 "ad_type": "product close-up with clean leader-line feature callouts",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a pair of white-and-coral running shoes with a thick foam sole at a three-quarter angle on a seamless background in the brand's light colour",
 "text_elements": [
  {
   "text": "Built for mile 20.",
   "role": "headline",
   "position": "top left",
   "style": "fast italic sans, bold"
  },
  {
   "text": "Supercritical foam midsole\nBreathable knit upper\nHeel lock collar\nRubber where you land",
   "role": "callout labels, each at the end of a thin leader line touching the exact part it names",
   "position": "arranged around the product without overlapping it",
   "style": "small caps sans, dark, with a tiny dot at the line's end"
  }
 ],
 "lighting": "crisp studio light, soft contact shadow, every detail sharp",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no leader line pointing at empty space"
}

• number — the stat itself
• label — what the number means, ≤ 8 words
• source — where it comes from, tiny

• number — 11 hrs
• label — saved per rep, every week
• source — Median across Northwind teams, Q2

{
 "ad_type": "typographic big-number stat ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "the number fills about 55% of the frame height, centred; a single line of context under it; a laptop showing a tidy pipeline board with deal cards in columns small at the bottom",
 "text_elements": [
  {
   "text": "11 hrs",
   "role": "hero number",
   "position": "centre",
   "style": "confident grotesk sans (like Inter Display), heavy for headlines, ultra-heavy, the brand primary colour"
  },
  {
   "text": "saved per rep, every week",
   "role": "context line",
   "position": "directly under the number",
   "style": "confident grotesk sans (like Inter Display), heavy for headlines, medium, dark"
  },
  {
   "text": "Median across Northwind teams, Q2",
   "role": "source note",
   "position": "bottom left, tiny",
   "style": "light grey"
  }
 ],
 "background": "flat off-white paper texture with a very subtle grain",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Northwind, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• columns — {brand} plus two generic alternatives
• rows — features the facts support (3–6)
• headline — ≤ 6 words

• headline — Pick your bookkeeping.
• columns — Ledgerly · Spreadsheet · Hiring a bookkeeper
• rows — Receipts from a photo Tax-ready categories Under $15 a month Done in 5 min a week Works on your phone

{
 "ad_type": "clean feature comparison table ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "headline at top; a 3-column comparison table in the middle; Ledgerly column highlighted with a tinted background and a crown or star badge; a phone snapping a crumpled receipt, the app showing it categorised photo small at the bottom",
 "table": {
  "columns": "Ledgerly · Spreadsheet · Hiring a bookkeeper",
  "rows": "Receipts from a photo\nTax-ready categories\nUnder $15 a month\nDone in 5 min a week\nWorks on your phone",
  "marks": "green checks for Ledgerly on every row, grey dashes or red crosses for the others where true"
 },
 "text_elements": [
  {
   "text": "Pick your bookkeeping.",
   "role": "headline",
   "position": "top",
   "style": "modern grotesk sans, bold"
  },
  {
   "text": "Ledgerly · Spreadsheet · Hiring a bookkeeper",
   "role": "column headers",
   "position": "table header row",
   "style": "caps"
  },
  {
   "text": "Receipts from a photo\nTax-ready categories\nUnder $15 a month\nDone in 5 min a week\nWorks on your phone",
   "role": "row labels",
   "position": "left column of the table",
   "style": "regular"
  }
 ],
 "style": "flat, precise, generous cell padding, perfectly aligned grid",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Ledgerly, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no misaligned table lines"
}

• reviews — real reviews the user or kit gave, verbatim, with first names (2–6)
• headline — ≤ 6 words

• headline — Dogs have spoken.
• reviews — ★★★★★ "Only treat my picky pug eats" — Dana R. ★★★★★ "One ingredient. I can read the label!" — Marcus T. ★★★★★ "Training got 10x easier" — Priya S. ★★★★★ "No more itchy tummy" — Jo L. ★★★★★ "He sits before I even ask" — Sam K. ★★★★★ "Reordered three times" — Ellie M.

{
 "ad_type": "wall of customer review cards",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "headline at top; 6 review cards arranged in a slightly irregular masonry grid; a kraft stand-up pouch labelled 'PAWSOME' with a paw window showing dried chicken strips in the lower centre",
 "text_elements": [
  {
   "text": "Dogs have spoken.",
   "role": "headline",
   "position": "top",
   "style": "chunky playful sans, bold"
  },
  {
   "text": "★★★★★ \"Only treat my picky pug eats\" — Dana R.\n★★★★★ \"One ingredient. I can read the label!\" — Marcus T.\n★★★★★ \"Training got 10x easier\" — Priya S.\n★★★★★ \"No more itchy tummy\" — Jo L.\n★★★★★ \"He sits before I even ask\" — Sam K.\n★★★★★ \"Reordered three times\" — Ellie M.",
   "role": "one review per card with ★★★★★, the quote and a first name + initial",
   "position": "cards",
   "style": "clean card UI, dark text on white, subtle shadow"
  }
 ],
 "background": "the brand's light colour with soft noise",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no duplicated review text"
}

• ingredients — components the facts support (2–6), 2–4 words each
• headline — ≤ 6 words

• headline — What's actually inside.
• ingredients — 15% L-ascorbic acid Ferulic acid Vitamin E Hyaluronic acid No fragrance

{
 "ad_type": "exploded-view product diagram ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a frosted amber glass dropper bottle labelled 'LUMEN' with a gold cap in the centre with its components floating out of it in an orderly exploded arrangement, each component photoreal",
 "text_elements": [
  {
   "text": "What's actually inside.",
   "role": "headline",
   "position": "top",
   "style": "refined modern serif headlines, light sans body"
  },
  {
   "text": "15% L-ascorbic acid\nFerulic acid\nVitamin E\nHyaluronic acid\nNo fragrance",
   "role": "labels beside each floating component with thin lines",
   "position": "around the product",
   "style": "small, precise sans"
  }
 ],
 "lighting": "clean studio light, consistent shadows on every floating piece",
 "background": "soft gradient in the brand's light colour",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Lumen Skin, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• headline — ≤ 4 words
• specs — specs the facts support, one per line (2–6) — three is fine
• tagline — ≤ 8 words

• headline — COLD. SLOW. NITRO.
• specs — 01 Steeped 18 hours 02 Nitrogen-charged can 03 180 mg caffeine 04 Zero sugar 05 Single-origin Colombia
• tagline — Made for the long swell.

{
 "ad_type": "Swiss International Style editorial poster with product specifications",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "strict 12-column grid; oversized headline set tight along the top; a tall matte sand-coloured can labelled 'DRIFTWOOD NITRO COLD BREW' beaded with condensation photographed centre-right; a narrow spec column bottom-left; thin rules",
 "text_elements": [
  {
   "text": "COLD. SLOW. NITRO.",
   "role": "poster headline",
   "position": "top, spanning the width",
   "style": "retro surf-poster display type, huge, tight tracking"
  },
  {
   "text": "01  Steeped 18 hours\n02  Nitrogen-charged can\n03  180 mg caffeine\n04  Zero sugar\n05  Single-origin Colombia",
   "role": "spec list",
   "position": "bottom-left column",
   "style": "small monospace, numbered 01–06"
  },
  {
   "text": "Made for the long swell.",
   "role": "tagline",
   "position": "bottom right",
   "style": "italic serif"
  }
 ],
 "color_palette": "sand #D8C3A5, ocean teal #1F6F78, black #111111, mostly one flat background colour plus black",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Driftwood Coffee, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• title — note title, lowercase, ≤ 8 words
• lines — 3–5 list lines
• last_line — the turn to {brand}, ≤ 8 words

• title — things I stopped paying for this year:
• lines — 1. a cleaner who cancels 2. 40 minutes of phone tag 3. my Sunday mornings
• last_line — booked Tidy in 2 taps instead

{
 "ad_type": "native phone notes app screenshot used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), a full-screen screenshot, no device frame",
 "ui": "light mode notes app: back chevron and 'Notes' in amber at top left, share and more icons at top right, warm off-white page, generic system font",
 "text_elements": [
  {
   "text": "things I stopped paying for this year:",
   "role": "note title",
   "position": "top of the note",
   "style": "bold system font, large"
  },
  {
   "text": "1. a cleaner who cancels\n2. 40 minutes of phone tag\n3. my Sunday mornings",
   "role": "numbered list body",
   "position": "below the title",
   "style": "regular system font"
  },
  {
   "text": "booked Tidy in 2 taps instead",
   "role": "last line",
   "position": "after a blank line",
   "style": "regular system font"
  }
 ],
 "layout": "text fills the top 60%; the rest of the page stays empty like a real note",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Tidy, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no brand logos in the UI, no status bar clutter"
}

• contact — the contact name at the top
• messages — 4–6 alternating messages, the recommendation landing in the middle

• contact — Maya
• messages — ME: ok who is your dentist, I'm scared of mine THEM: Brightside!! they literally explain everything first THEM: and they have noise-cancelling headphones 😭 ME: wait for real THEM: booked me same week. go

{
 "ad_type": "phone text-message conversation screenshot used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), full-screen screenshot, no device frame",
 "ui": "light-mode messaging app: contact name and small grey avatar at top, grey bubbles on the left for the friend, blue bubbles on the right for the owner, a timestamp line 'Today 9:41 AM'",
 "text_elements": [
  {
   "text": "Maya",
   "role": "contact name",
   "position": "top centre",
   "style": "small bold system font"
  },
  {
   "text": "ME: ok who is your dentist, I'm scared of mine\nTHEM: Brightside!! they literally explain everything first\nTHEM: and they have noise-cancelling headphones 😭\nME: wait for real\nTHEM: booked me same week. go",
   "role": "message bubbles in order (lines starting 'THEM:' go in grey bubbles on the left, 'ME:' in blue bubbles on the right; do not render the prefixes)",
   "position": "stacked down the screen",
   "style": "system font, natural bubble widths"
  }
 ],
 "details": "one message has a small heart tapback; typing indicator at the bottom",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Brightside Dental, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no messaging-company logos, do not render the words THEM: or ME:"
}

• query — the search query in the box
• result_title — {brand}'s result title
• result_snippet — ≤ 20 words
• other_results — two generic lower results

• query — easiest way to do freelance bookkeeping
• result_title — Ledgerly — snap a receipt, it's filed
• result_snippet — Photograph receipts and Ledgerly sorts them into tax-ready categories. 5 minutes a week.
• other_results — How to build a bookkeeping spreadsheet (2 hours) Should I hire a bookkeeper? Costs explained

{
 "ad_type": "generic search engine results page screenshot ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), full-screen mobile screenshot",
 "ui": "a clean, generic search app (no real search-engine logo): rounded search box at top, results as cards; the first card is highlighted with a soft glow",
 "text_elements": [
  {
   "text": "easiest way to do freelance bookkeeping",
   "role": "search box query",
   "position": "top",
   "style": "system font"
  },
  {
   "text": "Ledgerly — snap a receipt, it's filed",
   "role": "first result title",
   "position": "first card",
   "style": "blue link style, bold"
  },
  {
   "text": "Photograph receipts and Ledgerly sorts them into tax-ready categories. 5 minutes a week.",
   "role": "first result snippet",
   "position": "first card",
   "style": "grey system font"
  },
  {
   "text": "How to build a bookkeeping spreadsheet (2 hours)\nShould I hire a bookkeeper? Costs explained",
   "role": "two lower result titles, dimmed",
   "position": "cards 2 and 3",
   "style": "faded"
  }
 ],
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Ledgerly, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real search engine names or logos"
}

• app_name — {brand}
• subtitle — ≤ 6 words
• rating — e.g. 4.8 and a review count
• screens — what the three preview screenshots show

• app_name — Tidy
• subtitle — Vetted cleaners in two taps
• rating — 4.9 ★★★★★ 28K ratings
• screens — 1: a list of nearby cleaners with photos and ratings; 2: a calendar picking 'Sat 10 AM'; 3: a 'Clean booked ✓' confirmation in mint green

{
 "ad_type": "generic app store listing screenshot ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), mobile screenshot",
 "ui": "a generic app store page (no real store logos): large rounded app icon in the brand colour, app name, subtitle, a big 'GET' button, star rating row, then three phone screenshots in a horizontal row",
 "text_elements": [
  {
   "text": "Tidy",
   "role": "app name",
   "position": "beside the icon",
   "style": "bold system font"
  },
  {
   "text": "Vetted cleaners in two taps",
   "role": "subtitle",
   "position": "under the name",
   "style": "grey"
  },
  {
   "text": "4.9 ★★★★★  28K ratings",
   "role": "rating row",
   "position": "under the subtitle",
   "style": "stars + number"
  }
 ],
 "screens": "1: a list of nearby cleaners with photos and ratings; 2: a calendar picking 'Sat 10 AM'; 3: a 'Clean booked ✓' confirmation in mint green",
 "color_palette": "mint green #3CCB9A, deep navy #13233F, warm white #FAF7F2",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Tidy, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real app store branding"
}

• board_text — the handwritten board content, 3–6 short lines
• doodle — a small doodle the writer adds

• board_text — WEEK GOALS - stop 3pm crash - 4th coffee ✗ - matcha instead ✓ - actually sleep
• doodle — a little smiling whisk

{
 "ad_type": "photo of a real dry-erase whiteboard with handwritten marker text",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "an aluminium-framed whiteboard on a kitchen wall, a fridge edge and a counter visible; a matte forest-green tin labelled 'VERDE' with a bamboo whisk and a small bowl of frothy bright-green matcha on the counter below",
 "text_elements": [
  {
   "text": "WEEK GOALS\n- stop 3pm crash\n- 4th coffee ✗\n- matcha instead ✓\n- actually sleep",
   "role": "handwritten list",
   "position": "on the board, slightly uneven lines",
   "style": "real dry-erase marker in black, blue and red, casual handwriting, one item crossed out"
  }
 ],
 "doodle": "a little smiling whisk in the corner of the board",
 "camera": "phone photo, slight angle, realistic glare streak across the board",
 "lighting": "evening kitchen light",
 "realism": "ghost marks of old erased writing, a magnet holding a receipt",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Verde Matcha, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• headline — ≤ 6 words
• subline — ≤ 10 words
• cta — ≤ 3 words

• headline — Softer every mile.
• subline — Supercritical foam that bounces back.
• cta — Shop Stride

{
 "ad_type": "premium studio product hero ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a pair of white-and-coral running shoes with a thick foam sole on a sculpted plinth, dramatic but clean, with one natural prop that hints at the benefit",
 "text_elements": [
  {
   "text": "Softer every mile.",
   "role": "headline",
   "position": "top centre",
   "style": "fast italic sans, large"
  },
  {
   "text": "Supercritical foam that bounces back.",
   "role": "subline",
   "position": "under the headline",
   "style": "fast italic sans, regular"
  },
  {
   "text": "Shop Stride",
   "role": "CTA button",
   "position": "bottom centre",
   "style": "pill button in the brand primary colour"
  }
 ],
 "lighting": "rim light plus soft key, glossy reflections where materials allow",
 "color_palette": "background a rich gradient from coral #FF6F59, white #FFFFFF, graphite #2E2E33",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• offer — the offer, huge (e.g. 30% OFF)
• detail — what it applies to and until when
• cta — ≤ 3 words

• offer — BUY 2, GET 1
• detail — On every Cedar & Fig candle — this weekend only
• cta — Shop now

{
 "ad_type": "bold offer-first promotional banner",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed) (also generate 1536x1024 for display)",
 "layout": "the offer occupies the top half in enormous type; an amber glass candle labelled 'KINFOLK — Cedar & Fig', lit, with a soft flame fills the lower half at an angle; a starburst sticker behind the offer",
 "text_elements": [
  {
   "text": "BUY 2, GET 1",
   "role": "offer",
   "position": "top half",
   "style": "warm humanist serif, ultra heavy, brand primary colour, tight"
  },
  {
   "text": "On every Cedar & Fig candle — this weekend only",
   "role": "offer detail",
   "position": "under the offer",
   "style": "medium"
  },
  {
   "text": "Shop now",
   "role": "CTA",
   "position": "bottom right",
   "style": "button"
  }
 ],
 "color_palette": "terracotta #C0643F, linen #EFE7DA, olive #5B6B3A, high contrast",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Kinfolk Candles, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no fake countdown numbers beyond the text given"
}

• anchor — the familiar thing it costs less than
• per_use — the per-use price
• headline — ≤ 8 words

• anchor — a $6.50 oat-milk latte in a takeaway cup
• per_use — $1.30 a cup
• headline — Cheaper than your latte. Better than your latte.

{
 "ad_type": "price anchoring comparison ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "left: an everyday item (a $6.50 oat-milk latte in a takeaway cup) with its typical price tag; right: a matte forest-green tin labelled 'VERDE' with a bamboo whisk and a small bowl of frothy bright-green matcha with its per-use price tag; a big 'vs' in the middle; headline on top",
 "text_elements": [
  {
   "text": "Cheaper than your latte. Better than your latte.",
   "role": "headline",
   "position": "top",
   "style": "elegant high-contrast serif headlines, clean sans body, bold"
  },
  {
   "text": "$1.30 a cup",
   "role": "price tag on the product",
   "position": "right side",
   "style": "paper price tag with string"
  },
  {
   "text": "vs",
   "role": "divider",
   "position": "centre",
   "style": "large, lowercase"
  }
 ],
 "lighting": "bright, clean tabletop",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Verde Matcha, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• note — one honest paragraph, 40–70 words
• signoff — signature line with the founder's name

• note — Our rescue, Biscuit, got sick on 'healthy' treats with 26 ingredients. So I started drying single cuts of chicken in my kitchen. Friends asked for bags. Then their friends did. Pawsome is still one ingredient, and it always will be.
• signoff — — Jess & Biscuit

{
 "ad_type": "founder's note on paper with a small candid photo",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a sheet of cream letter paper on a wooden desk; a small taped polaroid of the founder at work in the top corner; a kraft stand-up pouch labelled 'PAWSOME' with a paw window showing dried chicken strips partly in frame",
 "text_elements": [
  {
   "text": "Our rescue, Biscuit, got sick on 'healthy' treats with 26 ingredients. So I started drying single cuts of chicken in my kitchen. Friends asked for bags. Then their friends did. Pawsome is still one ingredient, and it always will be.",
   "role": "the note",
   "position": "on the paper",
   "style": "typewriter or clean serif body text, readable"
  },
  {
   "text": "— Jess & Biscuit",
   "role": "signature",
   "position": "bottom of the note",
   "style": "blue ink handwriting"
  }
 ],
 "camera": "top-down, slightly angled, natural window light",
 "realism": "paper grain, a coffee ring, a pen resting on the page",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• props — 4–6 props around the product
• headline — ≤ 6 words

• props — a folded linen towel, a sprig of eucalyptus, a jade roller, two orange slices, a small gift card
• headline — Glow, gift-wrapped.

{
 "ad_type": "top-down art-directed flat lay",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a frosted amber glass dropper bottle labelled 'LUMEN' with a gold cap with its box and a folded linen towel, a sprig of eucalyptus, a jade roller, two orange slices, a small gift card arranged on a textured surface in the brand's light colour, generous spacing, one item slightly overlapping another",
 "text_elements": [
  {
   "text": "Glow, gift-wrapped.",
   "role": "headline",
   "position": "top left, over empty surface",
   "style": "refined modern serif headlines, light sans body"
  }
 ],
 "camera": "perfectly top-down, 50mm, even soft light",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Lumen Skin, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• events — 4–6 calendar events, one clearly the brand's
• headline — ≤ 7 words

• headline — Get Friday afternoon back.
• events — 9:00 Standup 10:00 Pipeline review — auto-built by Northwind 12:30 Lunch (actually) 2:00 Closing calls 4:00 Free — reports sent themselves

{
 "ad_type": "phone calendar day-view screenshot ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), full-screen screenshot",
 "ui": "a generic light-mode calendar app day view with hourly lines; colourful event blocks",
 "text_elements": [
  {
   "text": "Get Friday afternoon back.",
   "role": "headline",
   "position": "top banner above the calendar",
   "style": "confident grotesk sans (like Inter Display), heavy for headlines, bold, on the brand colour"
  },
  {
   "text": "9:00 Standup\n10:00 Pipeline review — auto-built by Northwind\n12:30 Lunch (actually)\n2:00 Closing calls\n4:00 Free — reports sent themselves",
   "role": "event titles in their blocks with times",
   "position": "calendar grid",
   "style": "system font"
  }
 ],
 "highlight": "the Northwind event block is in the brand primary colour; the rest are muted",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Northwind, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real calendar app logos"
}

• notes — 5–7 short notes (pains) and one different-coloured note (the answer), one per line

• notes — call Dana back?? update pipeline sheet who owns Acme deal log Tuesday calls chase invoice Northwind does all of this ↑

{
 "ad_type": "photo of sticky notes on a wall or monitor",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "yellow sticky notes stuck around a monitor bezel and wall; one note in the brand primary colour stands out",
 "text_elements": [
  {
   "text": "call Dana back??\nupdate pipeline sheet\nwho owns Acme deal\nlog Tuesday calls\nchase invoice\nNorthwind does all of this ↑",
   "role": "one handwritten line per sticky note; the last line goes on the coloured note",
   "position": "on the notes",
   "style": "black marker handwriting"
  }
 ],
 "camera": "phone photo at a slight angle, shallow depth of field",
 "realism": "curling note corners, one note half-fallen",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Northwind, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• word — one or two words to extrude
• subline — ≤ 10 words

• word — PASTOR
• subline — Pink truck. Real trompo. Tuesday–Sunday.

{
 "ad_type": "giant 3D extruded typography with the product",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "the word(s) 'PASTOR' as huge glossy 3D extruded letters in the brand primary colour standing on a surface, a bright pink food truck with 'SALSA ROSA' painted on the side and three al pastor tacos on a tray leaning against the letters for scale",
 "text_elements": [
  {
   "text": "PASTOR",
   "role": "3D letters",
   "position": "centre",
   "style": "chunky extruded 3D letterforms"
  },
  {
   "text": "Pink truck. Real trompo. Tuesday–Sunday.",
   "role": "subline",
   "position": "bottom",
   "style": "hand-painted sign lettering, small"
  }
 ],
 "lighting": "strong studio light with long shadows cast by the letters",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Salsa Rosa, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• statement — the claim, ≤ 9 words
• cta — ≤ 3 words

• statement — Your gym has members. We have coaches.
• cta — Book a free session

{
 "ad_type": "typographic statement ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed) (and 1536x1024 for display)",
 "layout": "the statement set huge across three to four lines, left-aligned, filling 70% of the frame; small product and CTA bottom right",
 "text_elements": [
  {
   "text": "Your gym has members. We have coaches.",
   "role": "statement",
   "position": "left, top 75%",
   "style": "condensed athletic sans, all caps headlines, ultra bold, tight leading"
  },
  {
   "text": "Book a free session",
   "role": "CTA",
   "position": "bottom right",
   "style": "underlined"
  }
 ],
 "color_palette": "solid brand primary background, text in white or the darkest brand colour",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Iron & Oak Fitness, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• outlet — a fictional outlet name
• headline — news-style headline, ≤ 14 words
• dek — one-sentence summary
• photo — the article photo

• outlet — The Eastside Ledger
• headline — The pink taco truck with a two-hour line is finally adding a second window
• dek — Salsa Rosa's al pastor has become the neighbourhood's worst-kept secret.
• photo — a long evening queue of people outside the bright pink Salsa Rosa truck under string lights

{
 "ad_type": "mobile news article screenshot from a fictional publication",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), full-screen mobile browser screenshot",
 "ui": "clean news site: outlet wordmark 'The Eastside Ledger' at top, section label, big serif headline, dek, byline with a time, then a large article photo",
 "text_elements": [
  {
   "text": "The Eastside Ledger",
   "role": "masthead",
   "position": "top",
   "style": "serif wordmark"
  },
  {
   "text": "The pink taco truck with a two-hour line is finally adding a second window",
   "role": "article headline",
   "position": "under masthead",
   "style": "large bold serif"
  },
  {
   "text": "Salsa Rosa's al pastor has become the neighbourhood's worst-kept secret.",
   "role": "summary",
   "position": "under headline",
   "style": "grey sans"
  },
  {
   "text": "By Staff Reporter · 4 min read",
   "role": "byline",
   "position": "under dek",
   "style": "tiny"
  }
 ],
 "photo": "a long evening queue of people outside the bright pink Salsa Rosa truck under string lights",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Salsa Rosa, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real newspaper names or logos"
}

• display_name — poster's name
• handle — @handle
• post — the post text, ≤ 40 words
• stats — replies / reposts / likes counts

• display_name — Nina Park
• handle — @ninadesigns
• post — freelancers: stop doing your receipts in March. I photograph mine in Ledgerly the day I get them and my accountant thinks I'm a different person now
• stats — 412 replies · 2.1K reposts · 18K likes

{
 "ad_type": "generic microblog post screenshot",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed), the post card centred on a soft background in the brand's light colour",
 "ui": "a generic social post card (no real platform logo): round avatar, display name with a verified-style tick, handle, post text, a date, and a row of reply/repost/like icons with counts",
 "text_elements": [
  {
   "text": "Nina Park",
   "role": "name",
   "position": "card header",
   "style": "bold"
  },
  {
   "text": "@ninadesigns",
   "role": "handle",
   "position": "after name",
   "style": "grey"
  },
  {
   "text": "freelancers: stop doing your receipts in March. I photograph mine in Ledgerly the day I get them and my accountant thinks I'm a different person now",
   "role": "post text",
   "position": "card body",
   "style": "system font, large"
  },
  {
   "text": "412 replies · 2.1K reposts · 18K likes",
   "role": "engagement counts",
   "position": "card footer",
   "style": "grey"
  }
 ],
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Ledgerly, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real social network logos"
}

• community — community name
• question — the thread question
• answer — the top answer recommending {brand}, ≤ 45 words
• votes — vote count

• community — c/RunningAdvice
• question — Best daily trainer for someone getting back into running?
• answer — Stride's daily shoes. The foam is soft without feeling mushy and my knees stopped complaining after week two. I'm on my second pair.
• votes — 2.4k

{
 "ad_type": "generic community forum thread screenshot",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), mobile screenshot",
 "ui": "a generic forum (no real site logo): community name at top, the original question post, then the top answer with an upvote count and an 'award' badge",
 "text_elements": [
  {
   "text": "c/RunningAdvice",
   "role": "community",
   "position": "top",
   "style": "bold small"
  },
  {
   "text": "Best daily trainer for someone getting back into running?",
   "role": "question title",
   "position": "post",
   "style": "bold"
  },
  {
   "text": "Stride's daily shoes. The foam is soft without feeling mushy and my knees stopped complaining after week two. I'm on my second pair.",
   "role": "top answer",
   "position": "reply card",
   "style": "regular"
  },
  {
   "text": "2.4k",
   "role": "upvotes",
   "position": "beside the answer",
   "style": "orange number with arrow"
  }
 ],
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real forum site branding"
}

• quote — the verbatim review, ≤ 30 words
• reviewer — name + detail
• product_line — what they bought

• quote — My husband asked what I'd done to the house. I'd just lit the Cedar & Fig.
• reviewer — Hannah W., Portland
• product_line — Cedar & Fig, 8 oz

{
 "ad_type": "single customer review card over a product photo",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "layout": "a softly blurred lifestyle photo with an amber glass candle labelled 'KINFOLK — Cedar & Fig', lit, with a soft flame; a white review card floating in the centre with rounded corners and a shadow",
 "text_elements": [
  {
   "text": "★★★★★",
   "role": "stars",
   "position": "top of card",
   "style": "gold"
  },
  {
   "text": "“My husband asked what I'd done to the house. I'd just lit the Cedar & Fig.”",
   "role": "quote",
   "position": "card body",
   "style": "warm humanist serif, medium-large"
  },
  {
   "text": "Hannah W., Portland",
   "role": "reviewer",
   "position": "card footer",
   "style": "small grey, with a 'Verified buyer' check"
  },
  {
   "text": "Cedar & Fig, 8 oz",
   "role": "product",
   "position": "under reviewer",
   "style": "tiny"
  }
 ],
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Kinfolk Candles, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• customer — who they are, visually
• quote — ≤ 20 words, verbatim
• name_line — name + role/location

• customer — a woman in her 50s with silver hair and a warm smile, sitting in a sunny dental waiting room
• quote — First dentist in twenty years that didn't make me dread the next visit.
• name_line — Rosa M., patient since 2024

{
 "ad_type": "customer portrait with a pull quote",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "an environmental portrait of a woman in her 50s with silver hair and a warm smile, sitting in a sunny dental waiting room looking just off camera, relaxed and genuine, in the place the product helped them",
 "layout": "portrait fills the frame; a translucent dark gradient at the bottom 40% holds the quote",
 "text_elements": [
  {
   "text": "“First dentist in twenty years that didn't make me dread the next visit.”",
   "role": "quote",
   "position": "bottom 40%",
   "style": "friendly rounded sans, large, white"
  },
  {
   "text": "Rosa M., patient since 2024",
   "role": "attribution",
   "position": "under the quote",
   "style": "small caps, white 80%"
  },
  {
   "text": "Brightside Dental",
   "role": "brand mark",
   "position": "top left",
   "style": "small wordmark"
  }
 ],
 "camera": "85mm, f/1.8, natural light, documentary",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Brightside Dental, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no stock-photo gloss"
}

• headline — 'N reasons…' headline
• items — reasons the facts support (2–5), numbered

• headline — 4 reasons surfers switched
• items — 1 Tastes like the café, not the can 2 No sugar, no crash 3 Cold for hours in a backpack 4 Recyclable aluminium

{
 "ad_type": "numbered benefits listicle ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "headline at top; big numerals down the left edge; one reason per row; a tall matte sand-coloured can labelled 'DRIFTWOOD NITRO COLD BREW' beaded with condensation photographed at the bottom right overlapping the last row",
 "text_elements": [
  {
   "text": "4 reasons surfers switched",
   "role": "headline",
   "position": "top",
   "style": "retro surf-poster display type, heavy"
  },
  {
   "text": "1  Tastes like the café, not the can\n2  No sugar, no crash\n3  Cold for hours in a backpack\n4  Recyclable aluminium",
   "role": "numbered reasons",
   "position": "rows",
   "style": "numerals huge in the brand primary colour, reason text medium dark"
  }
 ],
 "background": "flat brand light colour",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Driftwood Coffee, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• problem — the pain in their exact words
• problem_scene — the pain photographed
• solution — the one-line answer
• solution_scene — the relief with the product

• problem — Tax season. Shoebox of receipts.
• problem_scene — a freelancer at a kitchen table buried in crumpled receipts at night
• solution — Snap it. Ledgerly files it.
• solution_scene — the same person on a sunny café terrace photographing a receipt with a phone showing a violet app

{
 "ad_type": "stacked problem/solution ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), top 45% problem, bottom 55% solution, separated by a bold diagonal cut",
 "scenes": {
  "top": "a freelancer at a kitchen table buried in crumpled receipts at night, desaturated and cool",
  "bottom": "the same person on a sunny café terrace photographing a receipt with a phone showing a violet app, warm and bright, a phone snapping a crumpled receipt, the app showing it categorised visible"
 },
 "text_elements": [
  {
   "text": "Tax season. Shoebox of receipts.",
   "role": "problem line",
   "position": "over the top image",
   "style": "modern grotesk sans, white on a dark strip"
  },
  {
   "text": "Snap it. Ledgerly files it.",
   "role": "solution line",
   "position": "over the bottom image",
   "style": "modern grotesk sans, bold, brand colours"
  }
 ],
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Ledgerly, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• inside — what is revealed inside the box
• caption — native caption, ≤ 10 words

• inside — the amber Lumen serum bottle nestled in blush tissue with a handwritten thank-you card
• caption — the packaging alone made my week

{
 "ad_type": "first-person POV unboxing photo",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "two hands opening a branded mailer box on a bed or table, tissue paper parting to reveal the amber Lumen serum bottle nestled in blush tissue with a handwritten thank-you card; the lid printed with 'Lumen Skin'",
 "text_elements": [
  {
   "text": "the packaging alone made my week",
   "role": "native caption",
   "position": "top third",
   "style": "white caption with soft shadow, social caption font"
  }
 ],
 "camera": "POV from the person's eyes, phone camera, slight wide angle",
 "lighting": "soft daylight from a window",
 "realism": "real hands with natural nails, tape on the box, a little crinkle in the tissue",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Lumen Skin, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no extra hands or fingers"
}

• headline — ≤ 6 words
• step1 — step 1 label, 2–5 words
• step2 — step 2 label
• step3 — step 3 label
• panel1 — what panel 1 shows (not rendered as text)
• panel2 — what panel 2 shows
• panel3 — what panel 3 shows

• headline — Clean home in 3 steps
• step1 — Open Tidy
• step2 — Pick a time
• step3 — Come home to clean
• panel1 — a hand holding a phone showing a map of nearby cleaners with friendly profile photos
• panel2 — a thumb tapping a 'Sat 10 AM' time slot in a mint-green calendar
• panel3 — a spotless, sunlit kitchen with fresh flowers on the counter

{
 "ad_type": "three-step how-it-works storyboard ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), three equal horizontal panels stacked vertically under a headline band",
 "panels": [
  {
   "number": 1,
   "image": "a hand holding a phone showing a map of nearby cleaners with friendly profile photos"
  },
  {
   "number": 2,
   "image": "a thumb tapping a 'Sat 10 AM' time slot in a mint-green calendar"
  },
  {
   "number": 3,
   "image": "a spotless, sunlit kitchen with fresh flowers on the counter"
  }
 ],
 "text_elements": [
  {
   "text": "Clean home in 3 steps",
   "role": "headline",
   "position": "top band",
   "style": "rounded geometric sans (like Circular), bold for headlines, bold, on the brand primary colour"
  },
  {
   "text": "Open Tidy",
   "role": "panel 1 label beside a numbered circle '1'",
   "position": "left of panel 1",
   "style": "number in a brand-colour circle, label beside it, ≤ 5 words"
  },
  {
   "text": "Pick a time",
   "role": "panel 2 label beside a numbered circle '2'",
   "position": "left of panel 2",
   "style": "same"
  },
  {
   "text": "Come home to clean",
   "role": "panel 3 label beside a numbered circle '3'",
   "position": "left of panel 3",
   "style": "same"
  }
 ],
 "rules": "render only the headline and the three short labels as text; the panel descriptions are pictures, never words",
 "consistency": "same hands, same phone/product across panels",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Tidy, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• masthead — fictional magazine name
• cover_star — the hero image
• headline — main cover line
• cover_lines — 3 short side cover lines

• masthead — MILE
• cover_star — a joyful runner mid-stride on a city bridge at sunrise wearing Stride shoes
• headline — The shoe that made running fun again
• cover_lines — Couch to 10K in Stride 'My knees thank me' The foam, explained

{
 "ad_type": "glossy magazine cover featuring the product",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "masthead 'MILE' across the top; a joyful runner mid-stride on a city bridge at sunrise wearing Stride shoes as the cover image; main cover line large lower-left; three smaller cover lines down the right; a barcode corner",
 "text_elements": [
  {
   "text": "MILE",
   "role": "masthead",
   "position": "top",
   "style": "huge condensed serif, partially behind the subject"
  },
  {
   "text": "The shoe that made running fun again",
   "role": "main cover line",
   "position": "lower left",
   "style": "bold sans"
  },
  {
   "text": "Couch to 10K in Stride\n'My knees thank me'\nThe foam, explained",
   "role": "side cover lines",
   "position": "right column",
   "style": "smaller, mixed weights"
  }
 ],
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real magazine names"
}

• billboard_copy — ≤ 8 words
• location — the street scene

• billboard_copy — Cold brew for the dawn patrol.
• location — a coastal town's main road with palm trees and surf shops

{
 "ad_type": "photo of a billboard in a real urban setting",
 "canvas": "landscape 3:2 (renders 1536x1024; crops to 1200x628 link ads and 300x250 display)",
 "scene": "a coastal town's main road with palm trees and surf shops; a large roadside billboard shows a tall matte sand-coloured can labelled 'DRIFTWOOD NITRO COLD BREW' beaded with condensation and the copy; people and cars in the foreground slightly motion-blurred",
 "text_elements": [
  {
   "text": "Cold brew for the dawn patrol.",
   "role": "billboard copy",
   "position": "on the billboard",
   "style": "retro surf-poster display type, huge, brand colours"
  },
  {
   "text": "Driftwood Coffee",
   "role": "billboard logo",
   "position": "billboard corner",
   "style": "wordmark"
  }
 ],
 "camera": "street photography, 35mm, slight upward angle",
 "lighting": "golden hour",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Driftwood Coffee, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• emails — 5–6 inbox rows (sender — subject), one from {brand}
• headline — ≤ 6 words

• headline — One email you'll like.
• emails — Finance — RE: RE: Q3 forecast??? Dana — did anyone log the Acme call IT — Password expires today Northwind — Your pipeline is ready ✓ Legal — Contract v7 FINAL final

{
 "ad_type": "generic email inbox screenshot ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), mobile screenshot",
 "ui": "a generic mail app (no real logos): inbox list rows with sender name bold, subject, and time; unread dots",
 "text_elements": [
  {
   "text": "One email you'll like.",
   "role": "headline",
   "position": "banner above the inbox",
   "style": "confident grotesk sans (like Inter Display), heavy for headlines, bold, on brand colour"
  },
  {
   "text": "Finance — RE: RE: Q3 forecast???\nDana — did anyone log the Acme call\nIT — Password expires today\nNorthwind — Your pipeline is ready ✓\nLegal — Contract v7 FINAL final",
   "role": "inbox rows",
   "position": "list",
   "style": "system font"
  }
 ],
 "highlight": "the Northwind row is highlighted and starred",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Northwind, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real email provider logos"
}

• headline — the question it answers
• sections — 3–4 short explainer blocks with an icon idea each

• headline — Why matcha doesn't crash you
• sections — L-theanine: calm focus, slower caffeine release Whole leaf: you drink the leaf, not a tea bag 137x antioxidants vs brewed green tea Steady 4–6 hours, no 3pm dip

{
 "ad_type": "clean editorial infographic explainer",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "title at top; 3–4 stacked sections each with a simple flat icon, a bold 3–5 word heading and one short line; a matte forest-green tin labelled 'VERDE' with a bamboo whisk and a small bowl of frothy bright-green matcha at the bottom",
 "text_elements": [
  {
   "text": "Why matcha doesn't crash you",
   "role": "title",
   "position": "top",
   "style": "elegant high-contrast serif headlines, clean sans body, heavy"
  },
  {
   "text": "L-theanine: calm focus, slower caffeine release\nWhole leaf: you drink the leaf, not a tea bag\n137x antioxidants vs brewed green tea\nSteady 4–6 hours, no 3pm dip",
   "role": "section headings and lines",
   "position": "stacked sections",
   "style": "bold heading, regular line"
  }
 ],
 "illustration": "flat vector icons in the brand palette, consistent stroke",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Verde Matcha, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• panels — four panels: what happens and the speech bubble in each
• style — comic art style

• panels — 1: a dog stares at the kitchen treat jar — 'It's been 4 minutes.' 2: owner reads a treat label with 26 ingredients — 'What even is maltodextrin?' 3: owner holds up a Pawsome pouch — 'One ingredient. Chicken.' 4: dog sitting perfectly with a halo — 'I have never been this good.'
• style — bright modern webcomic, clean ink lines, flat colours

{
 "ad_type": "four-panel comic strip ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed), 2x2 panels with thick black borders and white gutters",
 "panels": "1: a dog stares at the kitchen treat jar — 'It's been 4 minutes.'\n2: owner reads a treat label with 26 ingredients — 'What even is maltodextrin?'\n3: owner holds up a Pawsome pouch — 'One ingredient. Chicken.'\n4: dog sitting perfectly with a halo — 'I have never been this good.'",
 "text_elements": [
  {
   "text": "1: a dog stares at the kitchen treat jar — 'It's been 4 minutes.'\n2: owner reads a treat label with 26 ingredients — 'What even is maltodextrin?'\n3: owner holds up a Pawsome pouch — 'One ingredient. Chicken.'\n4: dog sitting perfectly with a halo — 'I have never been this good.'",
   "role": "speech bubbles and captions per panel",
   "position": "inside each panel",
   "style": "hand-lettered comic font in white bubbles with tails"
  }
 ],
 "art_style": "bright modern webcomic, clean ink lines, flat colours",
 "consistency": "same character design across all four panels",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no misspelled bubble text"
}

• pov_line — 'POV: …' caption, ≤ 12 words
• scene — what the viewer sees from their point of view

• pov_line — POV: you finally found the pink truck everyone's been posting
• scene — a hand holding a paper tray of three al pastor tacos in front of the bright pink Salsa Rosa truck at night

{
 "ad_type": "TikTok-style POV photo with caption",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a hand holding a paper tray of three al pastor tacos in front of the bright pink Salsa Rosa truck at night, shot like a vertical phone photo, a bright pink food truck with 'SALSA ROSA' painted on the side and three al pastor tacos on a tray naturally present",
 "text_elements": [
  {
   "text": "POV: you finally found the pink truck everyone's been posting",
   "role": "caption",
   "position": "centre-top",
   "style": "white social-caption font with black outline, two lines"
  }
 ],
 "realism": "casual framing, natural light, lived-in environment",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Salsa Rosa, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• items — items with values the user or kit gave (2–5)
• total — total value vs price
• headline — ≤ 6 words

• headline — Your first month, stacked.
• items — Coaching plan — $120 Body scan — $60 Iron & Oak tee — $30 Open gym — $80
• total — $290 value — $99 first month

{
 "ad_type": "bundle value-stack ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "layout": "all items arranged in a neat pyramid on a surface; each labelled with a small price tag; a receipt-style total strip at the bottom",
 "text_elements": [
  {
   "text": "Your first month, stacked.",
   "role": "headline",
   "position": "top",
   "style": "condensed athletic sans, all caps headlines, bold"
  },
  {
   "text": "Coaching plan — $120\nBody scan — $60\nIron & Oak tee — $30\nOpen gym — $80",
   "role": "item tags",
   "position": "on tags beside items",
   "style": "small"
  },
  {
   "text": "$290 value — $99 first month",
   "role": "total strip",
   "position": "bottom",
   "style": "bold, the real price in brand colour, the value struck through"
  }
 ],
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Iron & Oak Fitness, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• guarantee — the guarantee, e.g. 60-day money-back
• headline — ≤ 6 words
• subline — ≤ 12 words

• headline — Run in them. Then decide.
• guarantee — 60-DAY TRIAL
• subline — Worn them for 60 days and don't love them? Send them back.

{
 "ad_type": "risk-reversal guarantee ad with an embossed seal",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "layout": "a pair of white-and-coral running shoes with a thick foam sole left; a large embossed circular seal right reading the guarantee; headline top; subline bottom",
 "text_elements": [
  {
   "text": "Run in them. Then decide.",
   "role": "headline",
   "position": "top",
   "style": "fast italic sans"
  },
  {
   "text": "60-DAY TRIAL",
   "role": "seal text around and in the seal",
   "position": "seal",
   "style": "embossed gold foil lettering"
  },
  {
   "text": "Worn them for 60 days and don't love them? Send them back.",
   "role": "subline",
   "position": "bottom",
   "style": "regular"
  }
 ],
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding"
}

• question — the poll question
• option_a — old way
• option_b — {brand} way
• scene — the photo behind

• question — 3pm energy?
• option_a — 4th coffee ☕
• option_b — Verde matcha 🍵
• scene — a sunny desk with a laptop and a bowl of bright green matcha

{
 "ad_type": "story-style photo with a poll sticker",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories) (9:16 stories)",
 "scene": "a sunny desk with a laptop and a bowl of bright green matcha",
 "text_elements": [
  {
   "text": "3pm energy?",
   "role": "poll question",
   "position": "centre, in a white rounded sticker",
   "style": "bold system font"
  },
  {
   "text": "4th coffee ☕",
   "role": "poll option left",
   "position": "sticker left half",
   "style": "gradient text"
  },
  {
   "text": "Verde matcha 🍵",
   "role": "poll option right",
   "position": "sticker right half",
   "style": "gradient text"
  }
 ],
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Verde Matcha, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no real social network logos"
}

• letter — 40–70 words, heartfelt
• signoff — signature

• letter — Dear Kinfolk, my mum used to light a cedar candle every Sunday. She passed last spring. I lit your Cedar & Fig and the whole house smelled like her kitchen. Thank you for that.
• signoff — — Clara

{
 "ad_type": "photo of a handwritten letter",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a handwritten letter on textured cream stationery lying on linen; an amber glass candle labelled 'KINFOLK — Cedar & Fig', lit, with a soft flame and a sprig of greenery beside it",
 "text_elements": [
  {
   "text": "Dear Kinfolk, my mum used to light a cedar candle every Sunday. She passed last spring. I lit your Cedar & Fig and the whole house smelled like her kitchen. Thank you for that.",
   "role": "letter body",
   "position": "the page",
   "style": "neat real handwriting in dark blue ink, readable"
  },
  {
   "text": "— Clara",
   "role": "signature",
   "position": "bottom",
   "style": "handwriting"
  }
 ],
 "camera": "top-down, soft window light",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Kinfolk Candles, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no illegible scribbles"
}

• character — the brand character (or 'use the attached character reference sheet')
• scene — what they are doing
• headline — ≤ 7 words

• character — Biscuit, a scruffy tan rescue terrier mascot with one floppy ear and a red bandana
• scene — Biscuit as a tiny detective with a magnifying glass inspecting the ingredient list on a treat pouch, which says only 'Chicken'
• headline — Biscuit checked. It's just chicken.

{
 "ad_type": "character-led illustrated or photoreal ad scene",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "character": "Biscuit, a scruffy tan rescue terrier mascot with one floppy ear and a red bandana — identical face, proportions and outfit to the reference when one is attached",
 "scene": "Biscuit as a tiny detective with a magnifying glass inspecting the ingredient list on a treat pouch, which says only 'Chicken', with a kraft stand-up pouch labelled 'PAWSOME' with a paw window showing dried chicken strips as the natural centre of the action",
 "text_elements": [
  {
   "text": "Biscuit checked. It's just chicken.",
   "role": "headline",
   "position": "top third",
   "style": "chunky playful sans, bold"
  }
 ],
 "style": "consistent with the reference sheet's style; otherwise vibrant 3D animated-film look",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra or fused fingers, no distorted faces, no colour banding, no change to the character's design"
}

• problem_object — the pain as an everyday object that gets a face (described, not rendered as text)
• setting — where it sits, sadly
• headline — its sad line or the joke, ≤ 8 words
• subline — the relief with {brand}, ≤ 8 words

• problem_object — a crumpled paper receipt
• setting — stuck at the bottom of an overflowing shoebox of receipts on a kitchen table late at night
• headline — Waiting to be filed since March.
• subline — Snap it once. Ledgerly files it.

{
 "ad_type": "3D animated feature-film still used as a social ad: the reader's everyday pain, personified",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "character": "a crumpled paper receipt, given two large expressive cartoon eyes with soft catchlights and a small downturned mouth; slumped, lonely posture that makes the viewer feel for it",
 "scene": "stuck at the bottom of an overflowing shoebox of receipts on a kitchen table late at night; the character sits in the lower middle of the frame in sharp focus, background in soft bokeh",
 "product": "a phone snapping a crumpled receipt, the app showing it categorised, small in the bottom-right corner, lit warm like the rescue arriving",
 "text_elements": [
  {
   "text": "Waiting to be filed since March.",
   "role": "headline",
   "position": "top 20%, centred, over a calm dark area",
   "style": "modern grotesk sans, bold, large, warm off-white with a soft shadow"
  },
  {
   "text": "Snap it once. Ledgerly files it.",
   "role": "subline",
   "position": "bottom 12%, left of the product",
   "style": "modern grotesk sans, medium, white"
  }
 ],
 "style": "stylized 3D animated feature-film render (Pixar-like): soft volumetric light, subsurface scattering, rich material detail, shallow depth of field",
 "color_palette": "a cool, slightly blue scene; only the product glows warm in violet #6A4CFF, lime #C6F432, ink #111111",
 "mood": "tender, funny, a little tragic",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Ledgerly, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, not photorealistic, not live action, not 2D, no human characters, no speech bubbles"
}

• character — the clay character (a person, animal or mascot)
• scene — the moment, with the product in it
• headline — ≤ 7 words
• cta — ≤ 4 words

• character — a fluffy golden retriever made of clay
• scene — the clay retriever sitting perfectly still on a clay kitchen floor, eyes locked on a Pawsome pouch on the counter above, one clay tear of longing
• headline — One ingredient. Zero patience.
• cta — Try Pawsome

{
 "ad_type": "stop-motion claymation still (Aardman-like) used as a social ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "character": "a fluffy golden retriever made of clay, hand-sculpted plasticine with visible thumbprints and tool marks, slightly asymmetric features, small matte bead eyes",
 "scene": "the clay retriever sitting perfectly still on a clay kitchen floor, eyes locked on a Pawsome pouch on the counter above, one clay tear of longing; a miniature handmade set with wooden and felt props",
 "product": "a kraft stand-up pouch labelled 'PAWSOME' with a paw window showing dried chicken strips, sculpted as a clay prop with a hand-painted label that still reads 'Pawsome' clearly",
 "text_elements": [
  {
   "text": "One ingredient. Zero patience.",
   "role": "headline",
   "position": "top 18%, centred",
   "style": "chunky letters cut from clay, lying flat on a painted backdrop, tomato red #E8483B, kraft tan #C9A27A, off-black #1E1E1E, clearly legible"
  },
  {
   "text": "Try Pawsome",
   "role": "CTA",
   "position": "bottom centre",
   "style": "small painted wooden sign with hand-lettered text"
  }
 ],
 "material": "matte plasticine with micro-bumps, real knit fabric, hand-painted wood, felt; nothing glossy",
 "lighting": "warm tungsten miniature-set lighting, shallow macro depth of field, soft bokeh that sells the miniature",
 "mood": "cosy, handmade, gently funny",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, not photorealistic, not smooth CGI, not glossy, no oversized shiny eyes, no warped label"
}

• character — an original adult anime character and what they are doing
• setting — the backdrop
• headline — ≤ 6 words
• subline — ≤ 10 words

• character — a surfer woman in her mid-20s with sun-bleached hair and a long-sleeve wetsuit zipped to the collar, grinning after a morning session, holding the can up
• setting — a sunrise beach with big glassy waves and seagulls
• headline — Summer, in a can.
• subline — Driftwood Nitro Cold Brew for the dawn patrol.

{
 "ad_type": "anime key-visual promotional poster used as a social ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "character": "a surfer woman in her mid-20s with sun-bleached hair and a long-sleeve wetsuit zipped to the collar, grinning after a morning session, holding the can up; an original adult character (not from any existing series), expressive eyes, clean line art, confident dynamic pose, holding a tall matte sand-coloured can labelled 'DRIFTWOOD NITRO COLD BREW' beaded with condensation toward the viewer; tasteful and fully clothed, never sexualised",
 "scene": "a sunrise beach with big glassy waves and seagulls, painterly anime background with depth, light rays and a few floating sparkles",
 "product": "a tall matte sand-coloured can labelled 'DRIFTWOOD NITRO COLD BREW' beaded with condensation, drawn accurately with its label reading 'Driftwood Coffee'",
 "text_elements": [
  {
   "text": "Summer, in a can.",
   "role": "title",
   "position": "top 22%, left aligned",
   "style": "retro surf-poster display type, heavy, large, white with a thick coloured outline, slight italic"
  },
  {
   "text": "Driftwood Nitro Cold Brew for the dawn patrol.",
   "role": "subline",
   "position": "bottom 10%, centred",
   "style": "clean sans, white on a translucent dark band"
  }
 ],
 "style": "high-end anime key art: crisp cel shading, soft gradient shadows, vivid saturated colour, cinematic composition",
 "color_palette": "sand #D8C3A5, ocean teal #1F6F78, black #111111 dominant, with sky gradients",
 "mood": "bright, energetic, main-character energy",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Driftwood Coffee, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no existing anime characters, no Japanese text, no photoreal elements, no childlike characters"
}

• mechanism — the one thing happening, shown as 3D objects (described, not rendered as text)
• label — a word standing in the scene as a 3D object, ≤ 2 words
• headline — ≤ 7 words

• mechanism — a clean cutaway of one shoe's thick foam sole showing glowing springy foam cells compressing under the heel and bouncing back
• label — FOAM
• headline — Land soft. Push off harder.

{
 "ad_type": "stylized 3D explainer still used as an ad, in the look of viral 3D explainer videos",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "world": "an infinite glossy royal-blue world with a soft gradient and a faint light-blue grid on the ground fading to the horizon; no walls, no ceiling, no edges",
 "hero": "a pair of white-and-coral running shoes with a thick foam sole, large and centred on the grid with one soft contact shadow, rendered accurately",
 "mechanism": "a clean cutaway of one shoe's thick foam sole showing glowing springy foam cells compressing under the heel and bouncing back, as clean stylized 3D objects around or inside the product, one clear action",
 "text_elements": [
  {
   "text": "FOAM",
   "role": "3D word in the scene",
   "position": "standing on the grid beside the product",
   "style": "chunky extruded white 3D letters with specular highlights and a cast shadow, like a physical object"
  },
  {
   "text": "Land soft. Push off harder.",
   "role": "headline",
   "position": "top 16%, centred",
   "style": "fast italic sans, bold, white, flat"
  }
 ],
 "camera": "slightly low hero angle, wide lens, the product towering",
 "lighting": "soft studio key from top left, cool fill, crisp shadows",
 "style": "stylized 3D (Pixar-like), smooth materials, simplified detail, vivid",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, not photorealistic, no clutter, no second product"
}

• scene — the layered paper scene (described, not rendered as text)
• headline — ≤ 6 words
• subline — ≤ 10 words

• scene — a forest of paper cedar trees and big fig leaves around a small cabin with a warm glowing window, paper stars above
• headline — Bring the cabin home.
• subline — Kinfolk Cedar & Fig, hand-poured soy.

{
 "ad_type": "layered paper-cut shadow-box diorama photographed as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a forest of paper cedar trees and big fig leaves around a small cabin with a warm glowing window, paper stars above, built from 6–8 layers of cut coloured paper with real depth between the layers and soft shadows cast from one layer onto the next",
 "product": "an amber glass candle labelled 'KINFOLK — Cedar & Fig', lit, with a soft flame, the hero in the centre foreground, made of paper too but instantly recognisable, its label reading 'Kinfolk Candles'",
 "text_elements": [
  {
   "text": "Bring the cabin home.",
   "role": "headline",
   "position": "top 18%, centred",
   "style": "letters cut from thick paper, slightly raised with a soft shadow, warm humanist serif"
  },
  {
   "text": "Kinfolk Cedar & Fig, hand-poured soy.",
   "role": "subline",
   "position": "bottom 10%, centred",
   "style": "small printed sans on a paper strip"
  }
 ],
 "material": "matte cardstock with visible fibres and clean cut edges",
 "lighting": "warm light from above left raking across the layers so every edge casts a shadow",
 "color_palette": "terracotta #C0643F, linen #EFE7DA, olive #5B6B3A in paper tones",
 "mood": "crafted, calm, giftable",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Kinfolk Candles, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no flat digital look, no glossy plastic"
}

• figure_name — the figure's name on the box, 2–3 words
• persona — who the figure is (an adult) and their look
• accessories — 3–4 accessories in the tray, one per line (include the product when it is a thing)
• tagline — the box tagline, ≤ 7 words

• figure_name — MONDAY LIFTER
• persona — a broad-shouldered woman in her 30s with a high ponytail, black tank top and leather lifting belt
• accessories — a tiny barbell a chalk bag a coach's clipboard a shaker bottle
• tagline — Coach and chalk included.

{
 "ad_type": "photorealistic studio photo of a collectible action figure in blister-pack packaging, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "package": "a toy box card in oak brown #8A5A2B, iron grey #3A3D40, bone #EDE6D8 with a clear plastic blister; the toy line name 'Iron & Oak Fitness' printed at the top; the figure's name under it in big bold letters",
 "figure": "a broad-shouldered woman in her 30s with a high ponytail, black tank top and leather lifting belt, as a realistic 6-inch action figure with painted details and a slight plastic sheen, standing in a moulded tray",
 "accessories": "a tiny barbell\na chalk bag\na coach's clipboard\na shaker bottle — each a small plastic accessory in its own moulded slot beside the figure, no labels on the slots",
 "text_elements": [
  {
   "text": "Iron & Oak Fitness",
   "role": "toy line logo",
   "position": "top of the card",
   "style": "bold logo lettering"
  },
  {
   "text": "MONDAY LIFTER",
   "role": "figure name",
   "position": "under the logo",
   "style": "heavy condensed caps, large"
  },
  {
   "text": "Coach and chalk included.",
   "role": "tagline",
   "position": "bottom strip of the card",
   "style": "bold italic sans inside a starburst"
  }
 ],
 "photo": "the box standing on a clean surface at a slight angle, soft reflections on the plastic, crisp focus",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Iron & Oak Fitness, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no age ratings, no barcodes, no small print, no real toy brands"
}

• world — the miniature world and what happens in each part (described, not rendered as text)
• headline — ≤ 7 words
• subline — ≤ 10 words

• world — a cutaway apartment: tiny cleaners in mint uniforms vacuum the living room, wipe the kitchen and make the bed, while the owner reads on the balcony
• headline — Your apartment, handled.
• subline — Vetted cleaners, booked in two taps.

{
 "ad_type": "isometric 3D miniature diorama illustration used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "world": "a cutaway apartment: tiny cleaners in mint uniforms vacuum the living room, wipe the kitchen and make the bed, while the owner reads on the balcony; a floating isometric cutaway block with tiny people and objects, every part busy but orderly",
 "product": "a phone showing a clean, friendly booking screen with a mint-green 'Book' button, placed naturally in the scene as the thing that makes it all run",
 "text_elements": [
  {
   "text": "Your apartment, handled.",
   "role": "headline",
   "position": "top 14%, centred above the diorama",
   "style": "rounded geometric sans (like Circular), bold for headlines, bold, dark"
  },
  {
   "text": "Vetted cleaners, booked in two taps.",
   "role": "subline",
   "position": "bottom 8%, centred",
   "style": "rounded geometric sans (like Circular), bold for headlines, regular"
  }
 ],
 "style": "clean isometric 3D render, soft clay-like materials, gentle ambient occlusion, toy-like scale, true isometric angle",
 "background": "flat soft field in the brand's lightest colour",
 "color_palette": "mint green #3CCB9A, deep navy #13233F, warm white #FAF7F2",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Tidy, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no signs or text inside the diorama, no perspective distortion"
}

• illustration — the picture (described, not rendered as text)
• story_line — the page's one sentence, ≤ 14 words
• brand_line — {brand} and what it is, ≤ 8 words

• illustration — a little boy in a sky-blue t-shirt sitting proudly in a big dentist chair, giving a thumbs up to a smiling dentist in sky-blue scrubs, sunshine through the window
• story_line — And that was the day Milo decided dentists were actually nice.
• brand_line — Brightside Dental — gentle care for small smiles

{
 "ad_type": "a single page from a children's picture book, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "page": "cream textured paper; a soft watercolour and coloured-pencil illustration fills the top 72% with a white vignette edge",
 "illustration": "a little boy in a sky-blue t-shirt sitting proudly in a big dentist chair, giving a thumbs up to a smiling dentist in sky-blue scrubs, sunshine through the window",
 "text_elements": [
  {
   "text": "And that was the day Milo decided dentists were actually nice.",
   "role": "story text",
   "position": "centred below the picture",
   "style": "classic storybook serif, dark brown, generous size"
  },
  {
   "text": "Brightside Dental — gentle care for small smiles",
   "role": "brand line",
   "position": "bottom 7%, centred",
   "style": "small caps sans in sky blue #4FB3E8, sunshine #FFD35C, white #FFFFFF"
  }
 ],
 "style": "gentle hand-painted picture-book art, visible paper grain, warm light",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Brightside Dental, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, not photorealistic, no page numbers"
}

• model — the adult model's look — features, hair, styling
• headline — ≤ 5 words
• subline — ≤ 10 words

• model — a woman in her early 30s with warm brown skin, short natural curls, small gold hoops and a cream silk top
• headline — Lit from within.
• subline — Lumen Vitamin C Serum for dull, tired skin.

{
 "ad_type": "photorealistic high-end beauty campaign close-up used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "model": "a woman in her early 30s with warm brown skin, short natural curls, small gold hoops and a cream silk top; an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "pose": "shoulders-up portrait; the model holds a frosted amber glass dropper bottle labelled 'LUMEN' with a gold cap beside their cheek with relaxed fingertips, label facing the camera and legible; gaze into the lens, soft closed-lip smile",
 "text_elements": [
  {
   "text": "Lit from within.",
   "role": "headline",
   "position": "top 16%, centred",
   "style": "refined modern serif headlines, light sans body, large, elegant, colour chosen for contrast"
  },
  {
   "text": "Lumen Vitamin C Serum for dull, tired skin.",
   "role": "subline",
   "position": "bottom 9%, centred",
   "style": "refined modern serif headlines, light sans body, small, letter-spaced"
  }
 ],
 "skin": "real skin texture with pores and fine peach fuzz, a dewy glow on the cheekbones, minimal makeup, no plastic retouching",
 "camera": "85mm, f/2.8, eye level, crisp focus on the eyes and the product label",
 "lighting": "large soft beauty light from the front, gentle rim light, clean shadows",
 "background": "seamless backdrop in the brand's light colour",
 "color_palette": "amber #E39B3A, blush #F6D9CF, espresso #3B2A22",
 "mood": "luminous, premium, calm confidence",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Lumen Skin, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no heavy retouching, no plastic skin, no extra hands"
}

• model — the adult model's look and outfit
• city — the street and its vibe
• caption — a small magazine-style caption, ≤ 7 words

• model — a man in his late 20s with a buzz cut, an oversized camel coat, white tee, loose trousers and sunglasses
• city — a sunlit downtown crosswalk lined with cafés
• caption — Off duty. On nitro.

{
 "ad_type": "photorealistic fashion-week street-style photograph used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a man in his late 20s with a buzz cut, an oversized camel coat, white tee, loose trousers and sunglasses walks toward the camera across a crosswalk in a sunlit downtown crosswalk lined with cafés, mid-stride, holding a tall matte sand-coloured can labelled 'DRIFTWOOD NITRO COLD BREW' beaded with condensation naturally in one hand, label turned to camera and legible",
 "model": "an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "camera": "long lens (about 135mm) from across the street, f/2.8, background compressed and softly blurred, passers-by slightly in motion",
 "lighting": "bright late-afternoon sun, crisp shadows, natural colour",
 "text_elements": [
  {
   "text": "Off duty. On nitro.",
   "role": "caption",
   "position": "bottom 11%, left aligned",
   "style": "small white serif italic under a thin rule, like a magazine photo credit"
  },
  {
   "text": "Driftwood Coffee",
   "role": "brand mark",
   "position": "top left",
   "style": "small white wordmark"
  }
 ],
 "realism": "real fabric creases, real skin, candid expression, not posing for the camera",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Driftwood Coffee, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no fashion logos on clothes, no studio look"
}

• model — the adult holding it, and who is with them
• setting — where
• headline — ≤ 6 words

• model — a smiling man in his early 30s with a trimmed beard and a flannel shirt, his golden retriever beside him staring at the pouch
• setting — a sunny park lawn
• headline — He knows what's in the bag.

{
 "ad_type": "photorealistic forced-perspective product photo with a person, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "composition": "an outstretched arm pushes a kraft stand-up pouch labelled 'PAWSOME' with a paw window showing dried chicken strips toward the lens so it fills the lower-middle third of the frame, big, tack-sharp and label-perfect; behind it a smiling man in his early 30s with a trimmed beard and a flannel shirt, his golden retriever beside him staring at the pouch, slightly soft, grinning at the camera",
 "model": "an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "setting": "a sunny park lawn",
 "camera": "wide 24mm lens close to the product, f/4, exaggerated perspective, eye level",
 "lighting": "bright natural light, crisp highlights on the product",
 "text_elements": [
  {
   "text": "He knows what's in the bag.",
   "role": "headline",
   "position": "top 15%, centred",
   "style": "chunky playful sans, heavy, large, high contrast"
  }
 ],
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no distorted hand, correct finger count, no second product"
}

• athlete — the adult athlete and the movement
• setting — where
• headline — ≤ 5 words
• subline — ≤ 10 words

• athlete — a strong woman in her 30s with long braids, at the lockout of a heavy deadlift
• setting — a warm industrial gym with oak platforms and iron plates
• headline — STRONG LOOKS GOOD.
• subline — Real coaching at Iron & Oak Fitness.

{
 "ad_type": "photorealistic sports campaign photograph used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "athlete": "a strong woman in her 30s with long braids, at the lockout of a heavy deadlift; an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person; strong, athletic, real muscle definition",
 "setting": "a warm industrial gym with oak platforms and iron plates",
 "moment": "peak of the movement, chalk dust frozen in the air, focused expression, correct technique",
 "text_elements": [
  {
   "text": "STRONG LOOKS GOOD.",
   "role": "headline",
   "position": "top 15%, left aligned",
   "style": "condensed athletic sans, all caps headlines, huge, white"
  },
  {
   "text": "Real coaching at Iron & Oak Fitness.",
   "role": "subline",
   "position": "bottom 9%, left aligned",
   "style": "condensed athletic sans, all caps headlines, small, white"
  }
 ],
 "camera": "low angle, 35mm, f/2.8, fast shutter",
 "lighting": "dramatic warm rim light from behind, dark moody surroundings, glistening sweat",
 "color_palette": "deep shadows with oak brown #8A5A2B, iron grey #3A3D40, bone #EDE6D8 accents",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Iron & Oak Fitness, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no sportswear logos, no bad lifting form"
}

• people — the adults in the photo and what they are doing
• setting — where
• caption — a native caption, ≤ 8 words, lowercase

• people — three friends in their late 20s laughing, each holding an al pastor taco, one mid-bite
• setting — beside the bright pink Salsa Rosa truck at night under string lights
• caption — tacos first, decisions later

{
 "ad_type": "photorealistic direct-flash night photo from a phone, run as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "people": "three friends in their late 20s laughing, each holding an al pastor taco, one mid-bite; each an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "setting": "beside the bright pink Salsa Rosa truck at night under string lights",
 "product": "a bright pink food truck with 'SALSA ROSA' painted on the side and three al pastor tacos on a tray, clearly visible and correct",
 "text_elements": [
  {
   "text": "tacos first, decisions later",
   "role": "native caption",
   "position": "top 18%, centred",
   "style": "white social caption text with a soft black shadow"
  }
 ],
 "camera": "on-camera direct flash, slightly high angle, a little tilted, candid mid-laugh",
 "lighting": "hard flash on the faces, glossy highlights, deep dark background with warm string lights",
 "realism": "real skin shine from the flash, candid imperfect framing, slight grain",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Salsa Rosa, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no red-eye, no studio lighting"
}

• model — the adult model's look and outfit
• pose — how they hold the product
• headline — ≤ 5 words
• subline — ≤ 10 words

• model — a woman in her late 20s with a sleek black bob, cream knit sweater and wide trousers
• pose — holding the tin up at shoulder height with both hands, playful half-smile
• headline — Green is the new espresso.
• subline — Ceremonial-grade matcha. Energy without the crash.

{
 "ad_type": "photorealistic studio fashion-campaign photograph used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "model": "a woman in her late 20s with a sleek black bob, cream knit sweater and wide trousers; an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "pose": "holding the tin up at shoulder height with both hands, playful half-smile, a matte forest-green tin labelled 'VERDE' with a bamboo whisk and a small bowl of frothy bright-green matcha held so the label faces the camera and reads 'Verde Matcha'",
 "background": "a seamless paper backdrop in the brand's primary colour filling the frame",
 "text_elements": [
  {
   "text": "Green is the new espresso.",
   "role": "headline",
   "position": "top 16%, centred",
   "style": "elegant high-contrast serif headlines, clean sans body, very large, a contrasting brand colour"
  },
  {
   "text": "Ceremonial-grade matcha. Energy without the crash.",
   "role": "subline",
   "position": "bottom 8%, centred",
   "style": "elegant high-contrast serif headlines, clean sans body, small"
  }
 ],
 "camera": "50mm, f/5.6, three-quarter length, eye level",
 "lighting": "soft key light with a crisp shadow on the backdrop",
 "color_palette": "matcha green #7BA23F, cream #F3EEDC, charcoal #2B2B2B",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Verde Matcha, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no busy background"
}

• city — the street or landmark
• action — what the giant product is doing and how people react
• headline — ≤ 6 words

• city — a wide downtown boulevard lined with glass towers
• action — a colossal white-and-coral running shoe, taller than a bus, lands mid-stride across the crosswalk while pedestrians stop and film it on their phones
• headline — Built for bigger runs.

{
 "ad_type": "photorealistic surreal-scale street photo (fake out-of-home) used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "in a wide downtown boulevard lined with glass towers, a colossal white-and-coral running shoe, taller than a bus, lands mid-stride across the crosswalk while pedestrians stop and film it on their phones",
 "product": "a pair of white-and-coral running shoes with a thick foam sole, colossal, rendered with exact proportions, materials and label so it is unmistakably the real product",
 "realism": "correct scale cues (people, cars, lamp posts), matching light and shadows, reflections in windows, slight phone-camera grain",
 "text_elements": [
  {
   "text": "Built for bigger runs.",
   "role": "headline",
   "position": "top 14%, centred, over the sky",
   "style": "fast italic sans, bold, white with a soft shadow"
  },
  {
   "text": "Stride",
   "role": "brand mark",
   "position": "bottom 7%, centred",
   "style": "small white wordmark"
  }
 ],
 "camera": "eye level from the pavement, 24mm, deep focus",
 "lighting": "golden hour",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no toy-like scale, no floating without shadow"
}

• work — what the tiny workers are doing on or around the product
• headline — ≤ 7 words

• work — tiny tea farmers in straw hats harvest bright green matcha powder out of the open tin with little baskets and a cart, one climbing a ladder to the rim
• headline — Picked very, very carefully.

{
 "ad_type": "photorealistic macro photograph of miniature figurines working on a product, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "tiny tea farmers in straw hats harvest bright green matcha powder out of the open tin with little baskets and a cart, one climbing a ladder to the rim",
 "product": "a matte forest-green tin labelled 'VERDE' with a bamboo whisk and a small bowl of frothy bright-green matcha, huge in the frame, label legible",
 "figures": "tiny HO-scale painted figurines about 2 cm tall, each busy with a small task, realistic miniature detail",
 "text_elements": [
  {
   "text": "Picked very, very carefully.",
   "role": "headline",
   "position": "top 15%, centred",
   "style": "elegant high-contrast serif headlines, clean sans body, bold"
  },
  {
   "text": "Verde Matcha",
   "role": "brand mark",
   "position": "bottom 7%, centred",
   "style": "small wordmark"
  }
 ],
 "camera": "macro 100mm, f/5.6 with a gentle tilt-shift falloff",
 "lighting": "soft warm studio light",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Verde Matcha, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no giant hands, no figurines floating"
}

• splash — what bursts and how (described)
• headline — ≤ 5 words
• subline — ≤ 10 words

• splash — the can bursting up through a crown of dark cold brew and creamy nitro foam, ice cubes and coffee beans flying, droplets frozen in mid-air
• headline — Cold. Loud. Smooth.
• subline — Driftwood Nitro Cold Brew.

{
 "ad_type": "photorealistic high-speed product photograph used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "the can bursting up through a crown of dark cold brew and creamy nitro foam, ice cubes and coffee beans flying, droplets frozen in mid-air",
 "product": "a tall matte sand-coloured can labelled 'DRIFTWOOD NITRO COLD BREW' beaded with condensation, sharp and centred inside the splash, label legible",
 "text_elements": [
  {
   "text": "Cold. Loud. Smooth.",
   "role": "headline",
   "position": "top 14%, centred",
   "style": "retro surf-poster display type, heavy, large"
  },
  {
   "text": "Driftwood Nitro Cold Brew.",
   "role": "subline",
   "position": "bottom 8%, centred",
   "style": "retro surf-poster display type, small"
  }
 ],
 "camera": "1/8000s flash freeze, 90mm, droplets tack-sharp",
 "lighting": "dark seamless background, two strip lights carving the liquid edges",
 "color_palette": "sand #D8C3A5, ocean teal #1F6F78, black #111111",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Driftwood Coffee, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no blurry liquid"
}

• metaphor — the product in its unexpected role, and the scene (described)
• headline — ≤ 6 words

• metaphor — four friends in cosy sweaters sit on floor cushions in a dim living room around a single lit Kinfolk candle as if it were a campfire, toasting marshmallows on long sticks over its small flame
• headline — Campfire season, indoors.

{
 "ad_type": "photorealistic visual-metaphor print ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "four friends in cosy sweaters sit on floor cushions in a dim living room around a single lit Kinfolk candle as if it were a campfire, toasting marshmallows on long sticks over its small flame",
 "product": "an amber glass candle labelled 'KINFOLK — Cedar & Fig', lit, with a soft flame, rendered accurately at its real size, the centre of the idea",
 "text_elements": [
  {
   "text": "Campfire season, indoors.",
   "role": "headline",
   "position": "top 13%, centred",
   "style": "warm humanist serif, medium weight, understated"
  },
  {
   "text": "Kinfolk Candles",
   "role": "brand mark",
   "position": "bottom 7%, centred",
   "style": "small wordmark"
  }
 ],
 "camera": "35mm, eye level, the metaphor readable in one glance",
 "lighting": "natural and warm",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Kinfolk Candles, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no explanatory labels"
}

• exhibit — what stands on the plinth (the old way, or the product)
• placard_title — ≤ 5 words
• placard_text — the placard, ≤ 20 words, dry museum voice
• headline — ≤ 6 words

• exhibit — a battered shoebox overflowing with faded paper receipts
• placard_title — The Shoebox of Receipts
• placard_text — Used by freelancers to store tax receipts, until a phone camera made it obsolete.
• headline — Some things belong in a museum.

{
 "ad_type": "photorealistic museum gallery photograph used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a hushed white gallery; a battered shoebox overflowing with faded paper receipts under a glass vitrine on a slim plinth, lit by one warm spotlight",
 "text_elements": [
  {
   "text": "Some things belong in a museum.",
   "role": "headline",
   "position": "top 12%, centred on the wall",
   "style": "modern grotesk sans, dark, medium"
  },
  {
   "text": "The Shoebox of Receipts",
   "role": "placard title",
   "position": "on a small white wall placard right of the plinth",
   "style": "black serif"
  },
  {
   "text": "Used by freelancers to store tax receipts, until a phone camera made it obsolete.",
   "role": "placard text",
   "position": "under the placard title",
   "style": "small black sans, 3 lines max"
  },
  {
   "text": "Ledgerly",
   "role": "brand mark",
   "position": "bottom right corner",
   "style": "small wordmark"
  }
 ],
 "camera": "35mm, eye level, symmetrical",
 "lighting": "gallery spotlight, soft ambient fill",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Ledgerly, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no other exhibits with text"
}

• evidence — what is sealed in the bag
• tag_lines — 2–3 short lines on the evidence tag, one per line
• headline — ≤ 6 words

• evidence — a torn-open Pawsome pouch with one dried chicken strip left inside
• tag_lines — EXHIBIT A SUSPECT: Biscuit MOTIVE: chicken
• headline — He was framed. Mostly.

{
 "ad_type": "photorealistic crime-scene evidence photo used as a playful ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a torn-open Pawsome pouch with one dried chicken strip left inside sealed in a clear plastic evidence bag with a red tamper strip, lying on a table dusted for prints, a yellow evidence marker beside it",
 "product": "a kraft stand-up pouch labelled 'PAWSOME' with a paw window showing dried chicken strips — whatever of the product is in the bag is drawn exactly like this, label legible",
 "text_elements": [
  {
   "text": "EXHIBIT A\nSUSPECT: Biscuit\nMOTIVE: chicken",
   "role": "evidence tag",
   "position": "white label on the bag",
   "style": "handwritten black marker in labelled fields"
  },
  {
   "text": "He was framed. Mostly.",
   "role": "headline",
   "position": "top 12%, centred",
   "style": "chunky playful sans, bold"
  }
 ],
 "camera": "top-down 45 degrees, forensic flash",
 "lighting": "hard flash with a dark vignette",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no real police insignia, no blood"
}

• chaos — what floats away, and where to
• calm — the calm person (an adult) and the product
• headline — ≤ 6 words

• chaos — laundry, dishes, dust bunnies and a pizza box float up and drift out of the open window in an orderly stream
• calm — a woman in her 30s relaxing on the sofa with a coffee, her phone showing a mint-green 'Book' button
• headline — Watch the mess leave.

{
 "ad_type": "photorealistic surreal impossible-physics photo used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "laundry, dishes, dust bunnies and a pizza box float up and drift out of the open window in an orderly stream; everything else in the room stays still",
 "calm": "a woman in her 30s relaxing on the sofa with a coffee, her phone showing a mint-green 'Book' button; an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "text_elements": [
  {
   "text": "Watch the mess leave.",
   "role": "headline",
   "position": "top 14%, centred",
   "style": "rounded geometric sans (like Circular), bold for headlines, bold"
  },
  {
   "text": "Tidy",
   "role": "brand mark",
   "position": "bottom 7%, centred",
   "style": "small wordmark"
  }
 ],
 "camera": "24mm, wide room view",
 "lighting": "bright airy daylight",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Tidy, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no motion blur on the person"
}

• header — the store header, 1–2 short lines
• items — 3–5 line items, each 'ITEM VALUE' (prices only from the facts, or DONE / FREE), one per line
• total — the total line, the punchline
• footer — the thank-you line, ≤ 8 words

• header — TIDY CLEANING, BOOKED IN 2 TAPS
• items — KITCHEN SPOTLESS DONE BATHROOM SPARKLING DONE FRESH SHEETS DONE YOUR SUNDAY BACK FREE
• total — TOTAL: ZERO CHORES
• footer — Thanks for not cleaning today.

{
 "ad_type": "photorealistic top-down photo of a thermal till receipt, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a long narrow white thermal receipt, slightly curled at the bottom, lying on a warm neutral surface; a phone showing a clean, friendly booking screen with a mint-green 'Book' button beside it on the right",
 "text_elements": [
  {
   "text": "TIDY\nCLEANING, BOOKED IN 2 TAPS",
   "role": "store header",
   "position": "top of the receipt, centred",
   "style": "bold monospace caps"
  },
  {
   "text": "KITCHEN SPOTLESS  DONE\nBATHROOM SPARKLING  DONE\nFRESH SHEETS  DONE\nYOUR SUNDAY BACK  FREE",
   "role": "line items",
   "position": "middle of the receipt, label left and value right on each line",
   "style": "monospace caps, large and crisp"
  },
  {
   "text": "TOTAL: ZERO CHORES",
   "role": "total",
   "position": "under a dashed rule",
   "style": "bold monospace caps, larger"
  },
  {
   "text": "Thanks for not cleaning today.",
   "role": "footer",
   "position": "bottom of the receipt above a small barcode",
   "style": "monospace"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "lighting": "soft daylight from the upper left, gentle shadows under the paper",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Tidy, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no store address, no tax lines, no card numbers"
}

• panel_title — e.g. 'Matcha Facts', ≤ 3 words
• rows — 3–5 rows, each 'Label Value', only what the facts support, one per line
• footnote — ≤ 12 words

• panel_title — Matcha Facts
• rows — Serving 1 scoop Calm focus All morning Jitters None Afternoon crash None
• footnote — Ceremonial-grade matcha, stone-ground. Nothing added.

{
 "ad_type": "photorealistic product photo with a large nutrition-facts-style panel, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "a big black-and-white facts panel printed on a card fills the upper 60%, leaning against a matte forest-green tin labelled 'VERDE' with a bamboo whisk and a small bowl of frothy bright-green matcha which stands in the lower right",
 "text_elements": [
  {
   "text": "Matcha Facts",
   "role": "panel title",
   "position": "top of the panel",
   "style": "ultra-bold condensed black sans, very large, like a food label"
  },
  {
   "text": "Serving  1 scoop\nCalm focus  All morning\nJitters  None\nAfternoon crash  None",
   "role": "panel rows",
   "position": "between thick and thin black rules, label left and value right",
   "style": "bold black sans, large"
  },
  {
   "text": "Ceremonial-grade matcha, stone-ground. Nothing added.",
   "role": "footnote",
   "position": "bottom of the panel",
   "style": "small black sans"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "lighting": "clean soft studio light, true colours",
 "background": "the brand's light colour",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Verde Matcha, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no % daily value column, no extra nutrients"
}

• signal_word — WARNING, CAUTION or HEADS UP
• warning — the warning text, ≤ 14 words
• setting — where the label is stuck

• signal_word — WARNING
• warning — Side effects include carrying all the groceries in one trip.
• setting — a chalky black steel squat rack in the gym

{
 "ad_type": "photorealistic close-up of a hazard-style warning sticker, used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a bold yellow-and-black hazard sticker stuck on a chalky black steel squat rack in the gym, slightly worn at one corner",
 "text_elements": [
  {
   "text": "WARNING",
   "role": "signal word",
   "position": "top band of the sticker with a warning triangle icon",
   "style": "black ultra-bold caps on yellow"
  },
  {
   "text": "Side effects include carrying all the groceries in one trip.",
   "role": "warning text",
   "position": "sticker body",
   "style": "bold black condensed sans, large"
  },
  {
   "text": "Iron & Oak Fitness",
   "role": "brand mark",
   "position": "bottom right corner of the image",
   "style": "small wordmark"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "camera": "macro 60mm, sticker filling most of the frame",
 "lighting": "hard light, crisp texture",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Iron & Oak Fitness, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no real safety standard codes"
}

• board_text — 2–4 short lines in capitals, ≤ 14 characters each, one per line
• setting — where the board stands, with the product

• board_text — SUNDAY PLANS: CANDLE BOOK NOBODY
• setting — a sunlit linen-covered side table with a stack of books

{
 "ad_type": "photorealistic lifestyle photo of a felt letter board, used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a black felt letter board in a honey-oak frame leaning at a slight angle in a sunlit linen-covered side table with a stack of books; an amber glass candle labelled 'KINFOLK — Cedar & Fig', lit, with a soft flame beside its lower edge",
 "text_elements": [
  {
   "text": "SUNDAY PLANS:\nCANDLE\nBOOK\nNOBODY",
   "role": "letter board",
   "position": "centred lines on the board",
   "style": "small white plastic push-in capitals, a couple slightly crooked like hand-placed letters"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "camera": "50mm, f/2.8, eye level, three-quarter angle",
 "lighting": "soft morning window light",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Kinfolk Candles, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no letters missing or doubled"
}

• sign_lines — the chalk lettering, 2–4 short lines, one per line
• setting — the shopfront, truck or door behind it

• sign_lines — TACOS: CHEAPER THAN THERAPY AND THEY LISTEN BETTER
• setting — the bright pink Salsa Rosa taco truck with a short queue

{
 "ad_type": "photorealistic street photo of an A-frame sidewalk chalkboard, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a wooden A-frame chalkboard on a sunny sidewalk in front of the bright pink Salsa Rosa taco truck with a short queue",
 "text_elements": [
  {
   "text": "TACOS:\nCHEAPER THAN THERAPY\nAND THEY LISTEN BETTER",
   "role": "chalk sign",
   "position": "centred on the board",
   "style": "hand-drawn chalk lettering, mixed sizes, a small doodle underline, clearly legible"
  },
  {
   "text": "Salsa Rosa",
   "role": "brand on the board",
   "position": "top of the board",
   "style": "chalk script"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "camera": "35mm, eye level, board sharp, background softly blurred",
 "lighting": "bright afternoon sun",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Salsa Rosa, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no menu prices unless given"
}

• surface — where the words are written and how (fogged mirror, sand, foam, frosting…)
• message — the words, ≤ 6 words
• setting — the scene around it, with the product

• surface — finger-written into the steam on a fogged bathroom mirror
• message — glow > filter
• setting — a bright bathroom sink with the Lumen serum bottle and a folded towel below the fogged mirror

{
 "ad_type": "photorealistic photo where the message is written into the scene itself, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a bright bathroom sink with the Lumen serum bottle and a folded towel below the fogged mirror",
 "text_elements": [
  {
   "text": "glow > filter",
   "role": "message written in the scene",
   "position": "centre of the frame",
   "style": "finger-written into the steam on a fogged bathroom mirror; organic and clearly legible, the only text on the surface"
  },
  {
   "text": "Lumen Skin",
   "role": "brand mark",
   "position": "on the product label",
   "style": "the product's own label"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "product": "a frosted amber glass dropper bottle labelled 'LUMEN' with a gold cap, visible and correct",
 "camera": "50mm, f/2.8, the message in sharp focus",
 "lighting": "natural, soft",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Lumen Skin, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no overlaid graphic text"
}

• words — 1–3 words that fill the canvas
• interaction — how the product sits in or on the letters
• subline — ≤ 10 words

• words — FOLLOW UP.
• interaction — the open laptop leans against the foot of the P, a sticky note stuck on the top of the U
• subline — Northwind reminds you before deals go cold.

{
 "ad_type": "bold typographic poster where giant letters are the image, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "the words 'FOLLOW UP.' fill the canvas in huge tightly set letters on a flat brand-colour background; every letter complete and readable, nothing covers any part of a letter; the open laptop leans against the foot of the P, a sticky note stuck on the top of the U",
 "product": "a laptop showing a tidy pipeline board with deal cards in columns, photographed realistically, touching the letters and casting a real shadow on them; any screen shows simple shapes, no readable words",
 "text_elements": [
  {
   "text": "FOLLOW UP.",
   "role": "giant type",
   "position": "filling the frame",
   "style": "confident grotesk sans (like Inter Display), heavy for headlines, ultra-heavy, tight tracking"
  },
  {
   "text": "Northwind reminds you before deals go cold.",
   "role": "subline",
   "position": "bottom 7%, centred",
   "style": "confident grotesk sans (like Inter Display), heavy for headlines, small"
  }
 ],
 "color_palette": "electric blue #2F6BFF, ink #0E1330, white #FFFFFF, signal orange #FF7A1A, maximum contrast between letters and background",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Northwind, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no letters cropped off the edge, no object hiding a letter, no extra words"
}

• from_place — the start (the pain), 1–2 words
• to_place — the destination (the win), 1–2 words
• passenger — who is travelling, 1–2 words
• gate — one more field value, ≤ 3 words
• headline — ≤ 6 words

• from_place — DENTAL DREAD
• to_place — BRIGHT SMILE
• passenger — YOU
• gate — THIS WEEK
• headline — Now boarding: calmer checkups.

{
 "ad_type": "photorealistic photo of a printed boarding pass, used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a paper boarding pass with a tear-off stub lying at a slight angle on a clean surface in the brand's light colour",
 "text_elements": [
  {
   "text": "Now boarding: calmer checkups.",
   "role": "headline",
   "position": "top 14% of the image, above the pass",
   "style": "friendly rounded sans, bold"
  },
  {
   "text": "FROM",
   "role": "field label",
   "position": "left of the pass",
   "style": "tiny grey caps"
  },
  {
   "text": "DENTAL DREAD",
   "role": "origin",
   "position": "under FROM",
   "style": "huge bold caps"
  },
  {
   "text": "TO",
   "role": "field label",
   "position": "right of the pass",
   "style": "tiny grey caps"
  },
  {
   "text": "BRIGHT SMILE",
   "role": "destination",
   "position": "under TO",
   "style": "huge bold caps in the brand colour"
  },
  {
   "text": "PASSENGER: YOU",
   "role": "field",
   "position": "lower left of the pass",
   "style": "small caps"
  },
  {
   "text": "GATE: THIS WEEK",
   "role": "field",
   "position": "lower right of the pass",
   "style": "small caps"
  },
  {
   "text": "Brightside Dental",
   "role": "airline-style logo",
   "position": "top left of the pass",
   "style": "small wordmark"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines; a small plane icon between FROM and TO",
 "lighting": "soft top light, gentle shadow",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Brightside Dental, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no real airline names, no flight numbers, no barcodes with numbers"
}

• rows — 3–4 rows, each 'DESTINATION STATUS', one per line
• headline — ≤ 6 words

• rows — FOLLOW-UP TO ACME ON TIME CALL NOTES LOGGED PIPELINE REVIEW READY FRIDAY PANIC CANCELLED
• headline — ALL DEALS DEPARTING ON TIME

{
 "ad_type": "photorealistic photo of an airport split-flap departures board, used as an ad",
 "canvas": "landscape 3:2 (renders 1536x1024; crops to 1200x628 link ads and 300x250 display)",
 "scene": "a black split-flap departures board with white flap characters in a bright airport hall, softly blurred travellers below",
 "text_elements": [
  {
   "text": "ALL DEALS DEPARTING ON TIME",
   "role": "board title",
   "position": "top row of the board",
   "style": "white flap caps"
  },
  {
   "text": "FOLLOW-UP TO ACME  ON TIME\nCALL NOTES  LOGGED\nPIPELINE REVIEW  READY\nFRIDAY PANIC  CANCELLED",
   "role": "board rows",
   "position": "one row each, destination left, status right",
   "style": "white split-flap caps; status in the brand colour"
  },
  {
   "text": "Northwind",
   "role": "brand mark",
   "position": "bottom right corner of the image",
   "style": "small wordmark"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "camera": "straight on, slightly low, 35mm",
 "lighting": "cool airport light, glowing board",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Northwind, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no times, no flight numbers, no real airline names"
}

• person — who holds it (an adult) and where
• sign_text — the marker text, 2–4 short lines, one per line

• person — a friendly muscular coach in his 40s with a grey beard, wearing an Iron & Oak t-shirt, standing on a sunny sidewalk outside the gym
• sign_text — WILL TEACH YOUR FIRST DEADLIFT

{
 "ad_type": "photorealistic candid street photo of a person holding a cardboard sign, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a friendly muscular coach in his 40s with a grey beard, wearing an Iron & Oak t-shirt, standing on a sunny sidewalk outside the gym, holding a torn brown cardboard sign at chest height with both hands, friendly direct look",
 "person": "an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "text_elements": [
  {
   "text": "WILL TEACH\nYOUR FIRST\nDEADLIFT",
   "role": "sign",
   "position": "on the cardboard",
   "style": "thick black marker capitals, hand-lettered, large, clearly legible"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "camera": "phone camera, eye level, 28mm, slightly candid framing",
 "lighting": "natural daylight",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Iron & Oak Fitness, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no protest or political symbols"
}

• neon_text — the neon words, ≤ 5 words
• setting — the wall and what is below it

• neon_text — tacos til late
• setting — a dark brick wall above the pink truck's service counter with a tray of al pastor tacos

{
 "ad_type": "photorealistic night photo of a custom neon sign, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a glowing neon sign mounted on a dark brick wall above the pink truck's service counter with a tray of al pastor tacos",
 "text_elements": [
  {
   "text": "tacos til late",
   "role": "neon sign",
   "position": "upper half, centred",
   "style": "bent-glass neon script tubes in the brand's hot colour, glowing with a soft halo"
  },
  {
   "text": "Salsa Rosa",
   "role": "brand mark",
   "position": "bottom 7%, centred",
   "style": "small white wordmark"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "camera": "35mm, f/2, night",
 "lighting": "neon glow spilling onto the wall and the counter, dark surroundings",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Salsa Rosa, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no broken tube letters"
}

• shadow — what the product's shadow becomes (described)
• headline — ≤ 5 words

• shadow — a cheetah in full sprint
• headline — Fast has a shape.

{
 "ad_type": "photorealistic studio photo where the product's shadow forms another shape, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a pair of white-and-coral running shoes with a thick foam sole alone on a white floor near a white wall, lit by one low hard light from the side; its long cast shadow on the wall is unmistakably a cheetah in full sprint",
 "text_elements": [
  {
   "text": "Fast has a shape.",
   "role": "headline",
   "position": "top 13%, centred",
   "style": "fast italic sans, bold, dark"
  },
  {
   "text": "Stride",
   "role": "brand mark",
   "position": "bottom 7%, centred",
   "style": "small wordmark"
  }
 ],
 "camera": "35mm, eye level, both object and shadow fully in frame",
 "lighting": "one hard spotlight, crisp shadow edge",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no second object casting the shadow"
}

• reality — what the room really looks like
• reflection — what the mirror shows instead
• headline — ≤ 6 words

• reality — a cluttered living room with laundry on the sofa, dishes on the coffee table and a dusty floor
• reflection — the room spotless, cushions plumped, fresh tulips on the table
• headline — See it clean. Book it clean.

{
 "ad_type": "photorealistic photo where a mirror reflects a better version of the scene, used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a cluttered living room with laundry on the sofa, dishes on the coffee table and a dusty floor; a large round wall mirror in the centre reflects the same space, but in the reflection: the room spotless, cushions plumped, fresh tulips on the table",
 "consistency": "the reflection matches the room's layout and camera angle exactly — only the state differs",
 "text_elements": [
  {
   "text": "See it clean. Book it clean.",
   "role": "headline",
   "position": "top 12%, centred",
   "style": "rounded geometric sans (like Circular), bold for headlines, bold"
  },
  {
   "text": "Tidy",
   "role": "brand mark",
   "position": "bottom 7%, centred",
   "style": "small wordmark"
  }
 ],
 "camera": "35mm, eye level",
 "lighting": "warm evening light in the room, bright morning light in the reflection",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Tidy, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no people in the mirror"
}

• burst — what bursts out of the screen and how (described)
• headline — ≤ 6 words

• burst — a golden retriever on a video call leans his head and front paws right out of the phone screen to take a dried chicken strip from a hand holding the Pawsome pouch
• headline — Treats worth leaving the call for.

{
 "ad_type": "photorealistic 3D pop-out illusion photo used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a phone lying flat on a café table; a golden retriever on a video call leans his head and front paws right out of the phone screen to take a dried chicken strip from a hand holding the Pawsome pouch, crossing the screen edge in 3D with real shadows on the table",
 "product": "a kraft stand-up pouch labelled 'PAWSOME' with a paw window showing dried chicken strips, exactly as described, label legible",
 "consistency": "the part inside the screen and the part outside line up perfectly",
 "text_elements": [
  {
   "text": "Treats worth leaving the call for.",
   "role": "headline",
   "position": "top 12%, centred",
   "style": "chunky playful sans, bold"
  },
  {
   "text": "Pawsome",
   "role": "brand mark",
   "position": "bottom 7%, centred",
   "style": "small wordmark"
  }
 ],
 "camera": "top-down at 40 degrees, 35mm",
 "lighting": "soft daylight",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no app interface text, no real app icons"
}

• crowd — the repeated generic item
• headline — ≤ 5 words

• crowd — plain clear dropper bottles with grey caps
• headline — Spot the glow.

{
 "ad_type": "photorealistic flat grid photo with one item different, used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "layout": "a perfectly aligned 5 by 5 grid of plain clear dropper bottles with grey caps, identical and dull, on a flat background; exactly one cell, second row from the bottom, fourth column, holds a frosted amber glass dropper bottle labelled 'LUMEN' with a gold cap, lit a little warmer",
 "text_elements": [
  {
   "text": "Spot the glow.",
   "role": "headline",
   "position": "top 9%, centred, above the grid",
   "style": "refined modern serif headlines, light sans body, bold"
  }
 ],
 "lighting": "even soft top light",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Lumen Skin, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no labels on the generic items, exactly 25 items"
}

• pieces — the small items arranged
• shape — the big shape they form
• headline — ≤ 6 words

• pieces — dried chicken strips
• shape — paw print
• headline — Made of one thing. Chicken.

{
 "ad_type": "photorealistic top-down arrangement photo used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "layout": "dozens of dried chicken strips carefully arranged on a flat surface to form one large, instantly readable paw print; a kraft stand-up pouch labelled 'PAWSOME' with a paw window showing dried chicken strips beside the shape",
 "text_elements": [
  {
   "text": "Made of one thing. Chicken.",
   "role": "headline",
   "position": "top 10%, centred",
   "style": "chunky playful sans, bold"
  }
 ],
 "camera": "straight top-down, 50mm",
 "lighting": "soft even light",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Pawsome, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no outline drawn around the shape"
}

• loop — the endless task and what the staircase is made of (described)
• exit — the way out, with the product
• headline — ≤ 6 words

• loop — a tired sales rep carrying a stack of paper climbing endless stairs made of spreadsheets
• exit — an electric-blue doorway with an open laptop showing a tidy pipeline board
• headline — Stop climbing the spreadsheet.

{
 "ad_type": "surreal Escher-like impossible-staircase render used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a tired sales rep carrying a stack of paper climbing endless stairs made of spreadsheets, an impossible Penrose staircase that loops back on itself, seen from above at an angle",
 "exit": "an electric-blue doorway with an open laptop showing a tidy pipeline board, glowing in the brand colour, the only door out",
 "person": "an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "text_elements": [
  {
   "text": "Stop climbing the spreadsheet.",
   "role": "headline",
   "position": "top 12%, centred",
   "style": "confident grotesk sans (like Inter Display), heavy for headlines, bold"
  },
  {
   "text": "Northwind",
   "role": "brand mark",
   "position": "bottom 7%, centred",
   "style": "small wordmark"
  }
 ],
 "style": "clean architectural 3D render, soft shadows, muted palette with the brand colour only on the exit",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Northwind, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no text on the stairs"
}

• photo — the 1970s-style photo (described)
• headline — ≤ 7 words
• body — 2 short sentences, ≤ 24 words
• tagline — ≤ 5 words

• photo — a couple in turtlenecks laughing on a sunken sofa with a shag rug, the candle glowing on a teak coffee table
• headline — Some nights call for cedar.
• body — Hand-poured soy wax, a cotton wick and a scent like a cabin in the woods. Light it and stay in.
• tagline — Kinfolk. Stay a while.

{
 "ad_type": "1970s magazine print advertisement",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "a photo fills the top 62%; below it a cream panel with the headline, a short body copy block and the product with its tagline",
 "photo": "a couple in turtlenecks laughing on a sunken sofa with a shag rug, the candle glowing on a teak coffee table, shot on 1970s film: warm cast, soft grain, slightly faded",
 "product": "an amber glass candle labelled 'KINFOLK — Cedar & Fig', lit, with a soft flame, small at the bottom right",
 "text_elements": [
  {
   "text": "Some nights call for cedar.",
   "role": "headline",
   "position": "top of the cream panel",
   "style": "fat rounded 1970s display serif (Cooper-Black-like), dark brown"
  },
  {
   "text": "Hand-poured soy wax, a cotton wick and a scent like a cabin in the woods. Light it and stay in.",
   "role": "body copy",
   "position": "under the headline, left column",
   "style": "classic serif, small"
  },
  {
   "text": "Kinfolk. Stay a while.",
   "role": "tagline",
   "position": "next to the product",
   "style": "italic serif"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "color_palette": "harvest gold, burnt orange, avocado, brown, with terracotta #C0643F, linen #EFE7DA, olive #5B6B3A",
 "texture": "halftone print, paper yellowing, slight misregistration",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Kinfolk Candles, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no modern devices"
}

• headline — ≤ 4 words
• subline — ≤ 8 words

• headline — RUN THE NIGHT
• subline — Stride. Cushioned for every mile.

{
 "ad_type": "1980s synthwave neon poster used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a glowing magenta-and-cyan wireframe grid floor running to a striped retro sunset, palm silhouettes, stars; a pair of white-and-coral running shoes with a thick foam sole hovering just above the grid with a neon reflection",
 "text_elements": [
  {
   "text": "RUN THE NIGHT",
   "role": "headline",
   "position": "top 22%, centred",
   "style": "shiny chrome 1980s script-and-block lettering with a neon outline glow"
  },
  {
   "text": "Stride. Cushioned for every mile.",
   "role": "subline",
   "position": "bottom 9%, centred",
   "style": "neon cyan sans caps"
  }
 ],
 "style": "airbrushed 1980s poster art, VHS glow, subtle scanlines",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no real film titles"
}

• model — the adult model and styling
• headline — ≤ 5 words
• callouts — 2–3 short sticker callouts, one per line

• model — a woman in her mid-20s with a glossy high ponytail, butterfly clips and a fitted lilac baby tee
• headline — GLOW, GIRL.
• callouts — VITAMIN C! NO MORE DULL

{
 "ad_type": "1990s glossy teen-magazine advertisement",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "a cut-out flash photo of a woman in her mid-20s with a glossy high ponytail, butterfly clips and a fitted lilac baby tee holding a frosted amber glass dropper bottle labelled 'LUMEN' with a gold cap, collaged over a bright colour block with doodles, stars and a torn-paper edge",
 "model": "an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "text_elements": [
  {
   "text": "GLOW, GIRL.",
   "role": "headline",
   "position": "top 18%, slightly rotated",
   "style": "chunky 1990s bubble or condensed type with a drop shadow"
  },
  {
   "text": "VITAMIN C!\nNO MORE DULL",
   "role": "sticker callouts",
   "position": "round starburst stickers around the model",
   "style": "bold caps"
  },
  {
   "text": "Lumen Skin",
   "role": "brand mark",
   "position": "bottom right",
   "style": "logo lettering"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "style": "90s magazine print: direct flash, glossy paper sheen, slight halftone",
 "color_palette": "amber #E39B3A, blush #F6D9CF, espresso #3B2A22 with 90s brights",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Lumen Skin, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no real magazine names"
}

• scene — the poster scene (described)
• headline — ≤ 4 words
• subline — ≤ 6 words

• scene — a sunny cliffside surf break with a lighthouse, curling waves and tiny surfers
• headline — DRINK THE COAST
• subline — DRIFTWOOD NITRO COLD BREW

{
 "ad_type": "vintage screenprinted travel poster used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a sunny cliffside surf break with a lighthouse, curling waves and tiny surfers",
 "product": "a tall matte sand-coloured can labelled 'DRIFTWOOD NITRO COLD BREW' beaded with condensation, drawn in the same flat poster style in the foreground",
 "text_elements": [
  {
   "text": "DRINK THE COAST",
   "role": "headline",
   "position": "top band",
   "style": "bold vintage poster caps, spaced"
  },
  {
   "text": "DRIFTWOOD NITRO COLD BREW",
   "role": "subline",
   "position": "bottom band",
   "style": "smaller poster caps"
  }
 ],
 "style": "flat colour screenprint, 5 colours, grainy paper texture, subtle misregistration, classic national-park poster composition",
 "color_palette": "sand #D8C3A5, ocean teal #1F6F78, black #111111 with cream and a sunset accent",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Driftwood Coffee, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no photographic elements, no gradients"
}

• masthead — a fictional paper name
• headline — the news, ≤ 9 words, caps
• subhead — ≤ 12 words
• illustration — the engraving on the page (described)

• masthead — The Daily Smile
• headline — LOCAL MAN ENJOYS DENTIST VISIT; TOWN STUNNED
• subhead — Brightside Dental patient 'actually looking forward' to next checkup
• illustration — a smiling man in a dentist's chair shaking hands with a cheerful dentist

{
 "ad_type": "1920s broadsheet newspaper front page used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "aged newsprint page: masthead across the top, a huge headline, a subhead, a large engraved illustration, then blurred columns of illegible body text",
 "text_elements": [
  {
   "text": "The Daily Smile",
   "role": "masthead",
   "position": "top",
   "style": "blackletter newspaper masthead"
  },
  {
   "text": "EXTRA!",
   "role": "flag",
   "position": "top right corner",
   "style": "bold caps in a box"
  },
  {
   "text": "LOCAL MAN ENJOYS DENTIST VISIT; TOWN STUNNED",
   "role": "headline",
   "position": "under the masthead",
   "style": "huge condensed black caps"
  },
  {
   "text": "Brightside Dental patient 'actually looking forward' to next checkup",
   "role": "subhead",
   "position": "under the headline",
   "style": "bold serif"
  },
  {
   "text": "Brightside Dental",
   "role": "small advertisement box",
   "position": "bottom right",
   "style": "ornate vintage ad box with the brand name"
  }
 ],
 "illustration": "a smiling man in a dentist's chair shaking hands with a cheerful dentist, in fine engraving line style",
 "texture": "yellowed newsprint, ink bleed, folds",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Brightside Dental, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, body columns are blurred grey lines, not readable words, no real newspaper names"
}

• title — the book title, ≤ 6 words
• tagline — the cover tagline, ≤ 10 words
• scene — the painted cover scene (described)

• title — THE RECEIPT THAT GOT AWAY
• tagline — One freelancer. One tax deadline. No shoebox.
• scene — a noir freelancer in a trench coat chasing a single receipt blowing down a rainy street at night, his phone glowing violet

{
 "ad_type": "1950s pulp paperback book cover used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "a noir freelancer in a trench coat chasing a single receipt blowing down a rainy street at night, his phone glowing violet, painted in dramatic gouache pulp-illustration style",
 "person": "an original adult (25 or older), attractive in a natural way, tasteful and fully clothed, confident, never sexualised, not a look-alike of any real person",
 "text_elements": [
  {
   "text": "THE RECEIPT THAT GOT AWAY",
   "role": "book title",
   "position": "top 25%",
   "style": "big bold condensed pulp title lettering, yellow with a black outline"
  },
  {
   "text": "One freelancer. One tax deadline. No shoebox.",
   "role": "tagline",
   "position": "above the title",
   "style": "small italic caps"
  },
  {
   "text": "Ledgerly",
   "role": "publisher mark",
   "position": "top left corner in a small circle",
   "style": "tiny logo"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "texture": "worn paperback cover, creased spine edge, faded ink",
 "color_palette": "saturated reds, yellows and deep blue shadows, with violet #6A4CFF, lime #C6F432, ink #111111",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Ledgerly, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no price on the cover, no real publisher"
}

• hero — the pixel hero and the action
• power_up — the product as a power-up (described)
• banner — the big on-screen text, ≤ 4 words
• hud — the HUD label, ≤ 3 words

• hero — a tiny pixel tooth hero in a sky-blue cape jumping over sugar-cube enemies
• power_up — a sparkling toothbrush power-up block
• banner — CAVITY DEFEATED!
• hud — SMILE: FULL

{
 "ad_type": "retro 8-bit video game screenshot used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a side-scrolling pixel-art level: a tiny pixel tooth hero in a sky-blue cape jumping over sugar-cube enemies; a sparkling toothbrush power-up block glowing above",
 "text_elements": [
  {
   "text": "CAVITY DEFEATED!",
   "role": "game banner",
   "position": "centre top",
   "style": "big blocky pixel font with a dark outline"
  },
  {
   "text": "SMILE: FULL",
   "role": "HUD label",
   "position": "top left",
   "style": "small white pixel font"
  },
  {
   "text": "Brightside Dental",
   "role": "brand on the power-up",
   "position": "on the power-up item",
   "style": "tiny pixel letters"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "style": "authentic 16-colour pixel art, crisp square pixels, no anti-aliasing, CRT-bright colours",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Brightside Dental, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no real game characters, no scores with long numbers"
}

• characters — the cartoon characters and what they do (described)
• headline — ≤ 6 words

• characters — a mop, a broom and a spray bottle dancing out of an apartment door carrying a phone like a trophy
• headline — The chores are leaving!

{
 "ad_type": "1930s rubber-hose cartoon title card used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a mop, a broom and a spray bottle dancing out of an apartment door carrying a phone like a trophy, with bendy rubber-hose limbs, pie-cut eyes, white gloves and big grins, bouncing in a vintage cartoon room",
 "text_elements": [
  {
   "text": "The chores are leaving!",
   "role": "title card",
   "position": "top 18%, on an arched vintage banner",
   "style": "1930s cartoon title lettering"
  },
  {
   "text": "Tidy",
   "role": "brand mark",
   "position": "bottom 8%, centred",
   "style": "vintage cartoon logo lettering"
  }
 ],
 "style": "1930s rubber-hose animation cel: black and white with a slightly sepia film tone, film grain, vignette, inked outlines",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Tidy, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no existing cartoon characters, no colour except a faint sepia"
}

• old_steps — 4–6 short boxes of the old process, one per line
• new_step — the single step with {brand}, ≤ 6 words
• headline — ≤ 6 words

• old_steps — Make the call Open the spreadsheet Type the notes Forget the follow-up Lose the deal
• new_step — Talk. It's logged.
• headline — Your process, minus four steps.

{
 "ad_type": "clean flat flowchart comparison graphic used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "layout": "headline on top; left half 'THE OLD WAY' — a tangled flowchart of the old steps with arrows looping back; right half 'WITH Northwind' — one big box and one straight arrow to a green check",
 "text_elements": [
  {
   "text": "Your process, minus four steps.",
   "role": "headline",
   "position": "top 12%",
   "style": "confident grotesk sans (like Inter Display), heavy for headlines, bold"
  },
  {
   "text": "THE OLD WAY",
   "role": "left label",
   "position": "top of left half",
   "style": "grey caps"
  },
  {
   "text": "Make the call\nOpen the spreadsheet\nType the notes\nForget the follow-up\nLose the deal",
   "role": "old-way boxes",
   "position": "one per box, left half",
   "style": "small grey sans in rounded boxes"
  },
  {
   "text": "WITH Northwind",
   "role": "right label",
   "position": "top of right half",
   "style": "brand-colour caps"
  },
  {
   "text": "Talk. It's logged.",
   "role": "new-way box",
   "position": "right half, centred",
   "style": "bold white text in a big brand-colour box"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "style": "flat vector, generous whitespace, thin grey lines on the left, bold brand colour on the right",
 "color_palette": "greys on the left, electric blue #2F6BFF, ink #0E1330, white #FFFFFF, signal orange #FF7A1A on the right",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Northwind, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no crossing text over arrows"
}

• place_line — the place card title, ≤ 5 words
• detail — one detail line from the facts, ≤ 8 words
• headline — ≤ 7 words

• place_line — Salsa Rosa Taco Truck
• detail — Al pastor off the trompo · open late
• headline — Your next taco is around the corner.

{
 "ad_type": "phone maps screen used as a local ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories), a full-screen map app screenshot, no device frame",
 "screen": "a clean generic street map in soft colours with a big pin in the brand colour in the centre and a blue 'you are here' dot nearby joined by a dotted walking route; a white place card slides up from the bottom with a small photo of a bright pink food truck with 'SALSA ROSA' painted on the side and three al pastor tacos on a tray",
 "text_elements": [
  {
   "text": "Your next taco is around the corner.",
   "role": "headline",
   "position": "top 12%, on a white banner over the map",
   "style": "hand-painted sign lettering, bold"
  },
  {
   "text": "Salsa Rosa Taco Truck",
   "role": "place card title",
   "position": "place card",
   "style": "bold system sans"
  },
  {
   "text": "Al pastor off the trompo · open late",
   "role": "place card detail",
   "position": "under the title",
   "style": "grey system sans"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines; street names on the map are tiny and blurred, not readable",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Salsa Rosa, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no real map app branding, no star ratings"
}

• moment — the making moment (described)
• caption — a native caption, ≤ 10 words

• moment — hands pouring warm soy wax from a steel pitcher into a row of amber glass jars with cotton wicks held straight by wooden clips, in a small sunlit workshop
• caption — every Kinfolk candle starts like this

{
 "ad_type": "photorealistic candid behind-the-scenes workshop photo used as an ad",
 "canvas": "portrait 2:3 (renders 1024x1536; crop to 4:5 1080x1350 or 9:16 1080x1920 for feeds and stories)",
 "scene": "hands pouring warm soy wax from a steel pitcher into a row of amber glass jars with cotton wicks held straight by wooden clips, in a small sunlit workshop",
 "product": "an amber glass candle labelled 'KINFOLK — Cedar & Fig', lit, with a soft flame, finished pieces lined up in the background",
 "text_elements": [
  {
   "text": "every Kinfolk candle starts like this",
   "role": "native caption",
   "position": "top 16%, centred",
   "style": "white social caption text with a soft shadow"
  }
 ],
 "camera": "phone camera, 26mm, close, candid",
 "lighting": "warm workshop window light",
 "realism": "real hands with natural nails, drips, tools, a bit of mess",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Kinfolk Candles, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no studio polish"
}

• tag_lines — the tag text: the price or offer from the facts, 1–3 lines, one per line
• headline — ≤ 6 words

• tag_lines — Stride Daily $129 free returns
• headline — Run in them for 30 days.

{
 "ad_type": "photorealistic product photo with a kraft paper price tag, used as an ad",
 "canvas": "square 1:1 (renders 1024x1024; 1080x1080 feed)",
 "scene": "a pair of white-and-coral running shoes with a thick foam sole on a clean surface with a kraft paper tag tied to it by cotton string, the tag turned toward the camera",
 "text_elements": [
  {
   "text": "Stride Daily\n$129\nfree returns",
   "role": "price tag",
   "position": "on the kraft tag",
   "style": "handwritten black ink, large"
  },
  {
   "text": "Run in them for 30 days.",
   "role": "headline",
   "position": "top 12%, centred",
   "style": "fast italic sans, bold"
  }
 ],
 "text_rules": "render exactly the lines given, each once, in the given order, no extra lines",
 "camera": "50mm, f/4, tag sharp",
 "lighting": "soft side light",
 "safe_zone": "every text element, face and the product sit inside the central 88% of the canvas; nothing touches or crosses an edge",
 "negative": "no watermark, no signature, no extra words or letters beyond the text_elements, every word spelled exactly as written, no garbled or melted glyphs, no lorem ipsum, no logos or brand names other than Stride, no real celebrities, no real companies' marks, no extra list items, bullets, specs, reviews, prices or claims beyond the text_elements — render exactly the lines given, no extra or fused fingers, no distorted faces, no colour banding, no barcode, no second tag"
}